Category
Tech
Delegated Interfaces
Trend cluster
Category
Storage
Connectivity
Consumers turn to Wi-Fi enabled storage for working on-the-go.
4.7
Trend score
Trend
What is the Storage Connectivity trend?
Storage Connectivity: As more consumers continue to prioritize efficiency, working on-the-go has become less of a necessity and more of a way of life. As a result, portable, WiFi-enabled storage devices and servers are emerging for the time-crunched business traveler, suggesting that growing connectivity has resulted in a sense of work-life integration, rather than the much fabled work-life balance.
Trend themes
Themes within the Storage Connectivity trend
Three behaviours holding the trend together01
WiFi-enabled portable storage devices
The growing trend of portable, WiFi-enabled storage devices and servers suggests a sense of work-life integration, rather than the much fabled work-life balance, presenting an opportunity for innovative storage solutions for the time-crunched business traveler.
02
Cross-platform capability
The iSafe Drive's universal adaptability with either Apple or Android devices, along with the SanDisk Connect Wireless Flash Drive's feature of allowing consumers to purchase lower storage devices, without having to worry about running out of space, presents an opportunity to prioritize the accessibility to files between devices of different operating systems.
03
Pocket-sized computers
The increasing demand for highly portable devices that provide impressive functionality presents opportunities for blending the power of a computer and smartphone into a versatile and compact design ideal for on-the-go usage.
Industry implications
What the Storage Connectivity trend means for industry
Where the trend changes the playbookFor
Storage devices industry
Business professionals in the storage devices industry can explore the opportunity of creating wireless connectivity features that provide universal adaptability with devices of different operating systems.
For
Computer manufacturing industry
The computer manufacturing industry has a chance to cater to the growing trend of portability in devices with the emerging need for highly portable devices that provide impressive functionality, ideal for the on-the-go user.
For
Wireless technology industry
Due to the rise in demand for wireless devices and their increased integration with smartphones and computers, the wireless technology industry has an opportunity to create innovative wireless solutions that cater to the specific needs of on-the-go users.
Workshop question
How do your products or services fall in line with the consumer desire for efficiency?
Trend signals
Trend signals for Storage Connectivity
Trend score 4.7 out of 10, from popularity 73%, activity 59%, freshness 8%.
Popularity73%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Storage Connectivity trend
4 featured examples from Oct 14, 2015 to Jan 15, 2016CategoryTech
Processor Manufacturer Computers
The Intel Core M Compute Stick is Unveiled at CES 2016
Manufacturers in the computer hardware industry could leverage the trend towards portable computing devices by focusing on developing small form factor devices.
CategoryTech
Pocket-Sized Computer Servers
The 'Ocean' Wireless Server is Focused on Portable Usage
The wireless technology industry can leverage the trend of pocket-sized computer servers to develop improved portable devices that offer advanced functionality.
CategoryTech
Smartphone Storage Drives
The iSafe Drive Makes Expanding the Storage of Your Device Easy
This trend creates an opportunity for tech accessories companies to develop innovative smartphone storage drives that are universally compatible and have high-capacity storage.
CategoryTech
Wireless USB Keys
The SanDisk Connect Wireless Flash Drive Expands Storage of Devices
The mobile technology industry can benefit from the expanded wireless storage capabilities of the SanDisk Connect Wireless Flash Drive.
