Cultural Niche

Hispanic millennials search for authentic representations in media

Implications - Though they are the recipient of growing media attention and marketing dollars, Millennial Hispanics are gravitating towards content that is representational of their age and culture. Campaigns that feature social influencers or exclusive content resonate well with this consumer base, who is quickly developing big brand skepticism and learning to spot inauthentic forms of marketing.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
21,672 Total Clicks
Oct 15 - May 17
Mild
MarketingLifestyleLifeBranding
Featured Examples
Latina Blogger Clothing Collaborations - This Blogger Teamed Up with 'Aéropostale' for a New Line
SCORE 5.4
Warm 1,016 Clicks Pub: Oct 30, 15
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
Bethany Mota is a Latina blogger who rose to fame for her YouTube shopping haul videos, make-up tutorials and decorating ideas. For young Hispanic consumers, YouTube is one of the most popular... [More]
Latina Hair-Embracing Campaigns - Dove Partnered With Celebrities for its 'Love Your Hair' Campaign
SCORE 4
Mild 491 Clicks Pub: Jan 10, 17
Latina Hair-Embracing Campaigns
Dove Partnered With Celebrities for its 'Love Your Hair' Campaign
Dove’s Love Your Hair campaign comes with a collaboration between the brand and Latina celebrity mothers. The #LoveYourHair campaign came to existence when the brand found that most women... [More]
Curly-Haired Latina Vloggers - The RisasRizos Blog Caters to Curly-Haired Latinas
SCORE 3.7
Mild 418 Clicks Pub: Apr 7, 16
Curly-Haired Latina Vloggers
The RisasRizos Blog Caters to Curly-Haired Latinas
‘RisasRizos’ is a popular blog run by influential Latina beauty blogger Rocío Mora. While there are a number of Latina beauty bloggers on YouTube and other social media platforms, Mora... [More]
Spanish-Language Beauty Vlogs - This Latina Beauty Blogger Post Videos in Both English and Spanish
SCORE 2.1
Untested 546 Clicks Pub: Apr 7, 16
Spanish-Language Beauty Vlogs
This Latina Beauty Blogger Post Videos in Both English and Spanish
Blanca Benavides is a Latina beauty blogger who posts videos in both English and Spanish. While there are a number of popular Hispanic bloggers on YouTube, Benavides sets herself apart by making her... [More]
Latina Popstar Makeup Campaigns - This YouTube Star is One of the Newest Faces of 'Covergirl'
SCORE 1.8
Untested 338 Clicks Pub: Oct 30, 15
Latina Popstar Makeup Campaigns
This YouTube Star is One of the Newest Faces of 'Covergirl'
Becky G is a Latina popstar that began her rise to fame by posting YouTube videos of popular songs. YouTube is widely popular among young Hispanic consumers and has produced a number of breakout... [More]
Influencer-Crafted Shampoo Ads - Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
SCORE 2.7
Mild 152 Clicks Pub: May 24, 17
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
In order to tap into the Hispanic market for its new Dermacare Scalp line line, Dove teamed up with beauty blogger Karen Monserrat. Of Mexican heritage and based in San Diego, Monserrat helped the... [More]
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