'RisasRizos' is a popular blog run by influential Latina beauty blogger Rocío Mora. While there are a number of Latina beauty bloggers on YouTube and other social media platforms, Mora sets herself apart by catering specifically to the needs of curly-haired Latinas.
RisasRizos is a blog and YouTube channel that caters to the needs of curly-haired Latinas. On both platforms, Mora encourages women to embrace their natural texture and provides tips for how to style curly hair. All of Mora's videos are available in both English and Spanish in order to reach a wide variety of Hispanic consumers. In addition to helping women style their hair, Mora provides an outlet for Hispanic women who may feel overlooked by mainstream beauty brands and publications.
Mora's blog demonstrates the need for brands to pay attention to the unique needs of Hispanic consumers, including those with naturally curly hair.