Bethany Mota is a Latina blogger who rose to fame for her YouTube shopping haul videos, make-up tutorials and decorating ideas. For young Hispanic consumers, YouTube is one of the most popular online platforms. In fact, Hispanic viewers watch about 90 minutes more video content than another other online users.
Aéropostale recently made an effort to reach Hispanic consumers by collaborating with Morta. The youth clothing company teamed up with the Latina blogger to create a holiday collection that would appeal to Morta's eight million YouTube fans. The collection features colorful leggings, graphic tees and babydoll dresses. The collaboration is particularity fitting because Morta is known for her shopping hauls, which are popular among the type of consumers who shop at Aéropostale.
The collaboration demonstrates that brands are increasingly interested in teaming up with Hispanic celebrities. These brands are specifically looking to YouTube because of its young Hispanic demographic.