Brands delight consumers with activations that recall childhood
Implications -In a time marked by overworked consumers turning to technology for stress management, brands are ingratiating themselves to consumers through play-driven events that provide a temporary moment of relief. A natural convergence of the so-called "kidification of adults" and the shift toward experiential marketing, such events engage consumers by appealing to their inner child and empowering them with a moment to "unplug." This progression demonstrates the power of youth marketing in appealing to older generations, as well as indicates the desire to stay youthful among boomers and Gen X.
Workshop Question - How would your brand infuse a youthful essence into its grown-up concepts?
Trend Themes
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Experiential Marketing — Incorporating immersive brand experiences to attract consumers through unique and unforgettable activations.
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Kidification of Adults — Brands are using nostalgic themes to appeal to consumers' inner child and create a playful experience.
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Gamification of Dining — Adding interactive gameplay and digital experiences in the dining environment to create a unique and memorable experience.
Industry Implications
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Marketing and Advertising — The trend of experiential marketing and nostalgic themes has opened up an opportunity for advertisers to create immersive brand experiences.
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Hospitality and Entertainment — The use of gamification in dining and the incorporation of unique activations in the hospitality and entertainment industry is on the rise.
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Consumer Goods — Utilizing nostalgic themes can entice consumers and create a memorable brand event in the consumer goods industry.
4 Featured, 34 Examples:
1,015,987 Total Clicks
Date Range:
Jul 15 — Feb 16
Trending:
Hot
Consumer Insight Topics:
