Next-generation sunscreen is found in unlikely formats
Implications - As consumers become more conscious of the effects of sun exposure, they turn to combination solutions that integrate UV protection into existing routines. The variety of products that multi-functional sunscreen is being incorporated into is widening to include items like shampoos and cleansers. This progression speaks not only to the advancement in personal care, but also to the consumer desire for total protection in every step of their routines.
Workshop Question - How can you save consumers time and effort through multi-functional offerings that address multiple concerns?
Trend Themes
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Multi-functional Sunscreen Products — As consumers seek total protection from sun exposure in every step of their routines, sunscreen is being incorporated into various products like shampoos and facial cleansers.
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Innovative Sunscreen Applications — Brands are creating sunscreen products that are unexpected, such as sunscreen hair treatment, brush-on powders, and sunscreen oil serum.
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Nourishing and Protective Ingredients — Brands are enriching sunscreen products with nourishing ingredients like essential oils and botanicals such as meadowfoam oil.
Industry Implications
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Personal Care — The personal care industry can tap into this trend by developing multi-functional products that incorporate sunscreen protection into their existing product lines.
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Beauty — The beauty industry can explore innovative sunscreen applications to not only protect customers from sun exposure but also provide additional beauty benefits.
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Wellness — The wellness industry can focus on creating sunscreen products that not only protect but also promote overall skin health through the integration of nourishing ingredients.
