Next-generation sunscreen is found in unlikely formats
Implications - As consumers become more conscious of the effects of sun exposure, they turn to combination solutions that integrate UV protection into existing routines. The variety of products that multi-functional sunscreen is being incorporated into is widening to include items like shampoos and cleansers. This progression speaks not only to the advancement in personal care, but also to the consumer desire for total protection in every step of their routines.
Workshop Question - How can you save consumers time and effort through multi-functional offerings that address multiple concerns?