Category
Lifestyle
Assisted Choices
Trend cluster
Category
Combination
Protection
Next-generation sunscreen is found in unlikely formats.
2.2
Trend score
Trend
What is the Combination Protection trend?
Combination Protection: As consumers become more conscious of the effects of sun exposure, they turn to combination solutions that integrate UV protection into existing routines. The variety of products that multi-functional sunscreen is being incorporated into is widening to include items like shampoos and cleansers. This progression speaks not only to the advancement in personal care, but also to the consumer desire for total protection in every step of their routines.
Trend themes
Themes within the Combination Protection trend
Three behaviours holding the trend together01
Multi-functional sunscreen products
As consumers seek total protection from sun exposure in every step of their routines, sunscreen is being incorporated into various products like shampoos and facial cleansers.
02
Innovative sunscreen applications
Brands are creating sunscreen products that are unexpected, such as sunscreen hair treatment, brush-on powders, and sunscreen oil serum.
03
Nourishing and protective ingredients
Brands are enriching sunscreen products with nourishing ingredients like essential oils and botanicals such as meadowfoam oil.
Industry implications
What the Combination Protection trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry can tap into this trend by developing multi-functional products that incorporate sunscreen protection into their existing product lines.
For
Beauty
The beauty industry can explore innovative sunscreen applications to not only protect customers from sun exposure but also provide additional beauty benefits.
For
Wellness
The wellness industry can focus on creating sunscreen products that not only protect but also promote overall skin health through the integration of nourishing ingredients.
Workshop question
How can you save consumers time and effort through multi-functional offerings that address multiple concerns?
Trend signals
Trend signals for Combination Protection
Trend score 2.2 out of 10, from popularity 36%, activity 21%, freshness 8%.
Popularity36%
Activity21%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Combination Protection trend
4 featured examples from Jan 12, 2016 to Sep 22, 2017CategoryFashion
Meadowfoam Sunscreen Oils
Supergoop's Sun Care Serum is Infused With Nourishing Essential Oils
The use of nourishing sunscreen oils and lightweight formulations opens up opportunities for skincare brands to create innovative solutions.
CategoryFashion
Sunscreen Facial Cleansers
This Face Wash from The Body Care Hydrates, Cleanses and Protects
The skincare industry can take advantage of the growing demand for multi-functional products by developing innovative skincare solutions that combine different benefits in a singl…
CategoryFashion
Brush-On Protective Powders
Supergoop!'s Sweat-Resistant Setting Powder Offers UV Protection
Companies in the beauty and personal care industry can explore the trend of developing multi-functional, mineral-based sun protection products and packaging innovations.
CategoryFashion
Hair-Protecting Sunscreens
Oriental Princess' Cuticle Hair Treatment Includes Sunscreen Protection
Incorporating hair-sunscreen products in hair care lineups presents an innovative opportunity for personal care manufacturers to create differentiated products that cater to the g…
