Consumers expand their recipe repertoire through curated deliveries
Implications - As consumers search for convenient ways to expand their home cooking, many are embracing subscription services that deliver a new recipe on a monthly basis. Given that consumers may feel overwhelmed by the bevy of recipe resources online or in mobile app form, highly curated subscriptions remove the need for deciding upon a dish to make. This progression speaks to the consumer desire for curated content in the face of analysis paralysis.
Workshop Question - How can your brand streamline its offerings to avoid overwhelming consumers with choice?
Trend Themes
1. Recipe Subscription Services - Subscription services offering monthly recipes as a convenient way to expand home cooking. Disruptive innovation opportunity includes creating meal plans for specific dietary restrictions or preferences.
2. Curated Food Delivery - Curated food delivery demand inspired subscription services to offer careful curation to customers. Disruptive innovation opportunity includes offering food from specific regions or countries for the adventurous eaters.
3. Personalized Nutrition Plan Subscriptions - Personalized nutrition plan subscription service helps subscribers meet their individual health and fitness goals. Disruptive innovation opportunity includes creating meal plans for people across a variety of fitness levels and dietary restrictions.
Industry Implications
1. Food and Beverage Industry - Food and beverage industry professionals can reference subscription services as a way to expand their offerings and potentially reach more customers.
2. Health and Wellness Industry - Health and wellness industry professionals can reference personalized nutrition plan subscriptions as a way to provide more thorough guidance to their clients and potentially reach more people.
3. Technology Industry - Technology industry professionals can reference curated food delivery as a way to incorporate more automation and convenience into people's day-to-day lives.
