Category
Lifestyle
Assisted Choices
Trend cluster
Category
Culinary
Subscription
Consumers expand their recipe repertoire through curated deliveries.
4.3
Trend score
Trend
What is the Culinary Subscription trend?
Culinary Subscription: As consumers search for convenient ways to expand their home cooking, many are embracing subscription services that deliver a new recipe on a monthly basis. Given that consumers may feel overwhelmed by the bevy of recipe resources online or in mobile app form, highly curated subscriptions remove the need for deciding upon a dish to make. This progression speaks to the consumer desire for curated content in the face of analysis paralysis.
Trend themes
Themes within the Culinary Subscription trend
Three behaviours holding the trend together01
Recipe subscription services
Subscription services offering monthly recipes as a convenient way to expand home cooking. Disruptive innovation opportunity includes creating meal plans for specific dietary restrictions or preferences.
02
Curated food delivery
Curated food delivery demand inspired subscription services to offer careful curation to customers. Disruptive innovation opportunity includes offering food from specific regions or countries for the adventurous eaters.
03
Personalized nutrition plan subscriptions
Personalized nutrition plan subscription service helps subscribers meet their individual health and fitness goals. Disruptive innovation opportunity includes creating meal plans for people across a variety of fitness levels and dietary restrictions.
Industry implications
What the Culinary Subscription trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage industry professionals can reference subscription services as a way to expand their offerings and potentially reach more customers.
For
Health and Wellness Industry
Health and wellness industry professionals can reference personalized nutrition plan subscriptions as a way to provide more thorough guidance to their clients and potentially reach more people.
For
Technology Industry
Technology industry professionals can reference curated food delivery as a way to incorporate more automation and convenience into people's day-to-day lives.
Workshop question
How can your brand streamline its offerings to avoid overwhelming consumers with choice?
Trend signals
Trend signals for Culinary Subscription
Trend score 4.3 out of 10, from popularity 69%, activity 52%, freshness 8%.
Popularity69%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Culinary Subscription trend
8 featured examples from Mar 11, 2015 to Aug 5, 2017CategoryLifestyle
Meal Preparation Subscriptions
Prep Dish Takes the Stress Out of Healthy Eating for Consumers
Disruptive innovation opportunity: Introduce a meal delivery service that focuses on healthy and convenient options for time-strapped individuals.
CategoryLifestyle
Executive Meal Subscriptions
Chef's Plate Offers Chef-Designed Meals for Quality Convenience
Food delivery services can incorporate unique, chef-designed meals into their offerings to attract busy urbanites looking for convenient and healthy meal options.
CategoryLifestyle
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
Disruptive innovation opportunity: Rethink traditional baby food manufacturing processes and ingredients to meet the increasing demand for healthier and customized options.
CategoryLifestyle
Wholesome Curated Snack Subscriptions
Wholefood.me Offers a Series of Nutritious Snacks
Opportunity to disrupt traditional snack market by providing curated healthy snack subscriptions to consumers via a subscription service model.
CategoryLifestyle
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
Disruptive innovation opportunities for subscription-based services that provide meal plans and recipes for large families.
CategoryLifestyle
Curated Culinary Subscriptions
Culiniste is a Montreal-Based Startup Making Cooking Well Easy
Meal kit delivery services could benefit from offering more personalized and curated options for customers.
CategoryLifestyle
Nutrition Plan-Building Subscriptions
New3Fit Allows Fitness Buffs to Reach Their Goals Faster
The health and wellness industry can use technology to create innovative products and services that meet the personalized needs of their customers.
CategoryLifestyle
Subscription Bread Kits
'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread
Food subscription services can expand their offerings by including bread kits in their product line.
