Category
World
Layered Getaways
Trend cluster
Category
Curated
Stay
Consumers battle the paradox of choice with curated offerings.
3.4
Trend score
Trend
What is the Curated Stay trend?
Curated Stay: Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them."
Trend themes
Themes within the Curated Stay trend
Three behaviours holding the trend together01
Curated Travel Experiences
Offering a highly curated travel experience with select customizations caters to the need of personalized yet not overwhelming travel choices.
02
Customized Hotel Room Bookings
Allowing guests to choose and configure their rooms before arrival through an app enhances guest experience and adds to the hotel's level of customer service.
03
Shareable Travel Experience Platforms
Creating a platform that allows users to share travel experiences, itineraries, and destination information facilitates personalized, authentic, and social travel experiences.
Industry implications
What the Curated Stay trend means for industry
Where the trend changes the playbookFor
Travel & Tourism
Innovation in customized travel experiences and travel apps is on the rise.
For
Hospitality Industry
The use of technology to enhance and personalize hotel guest experience is a growing trend.
For
Mobile Application Industry
Mobile apps that cater to specific travel experiences are on the rise to offer personalization, ease of access, and shareability.
Workshop question
How well does your brand strike the balance between convenience and customization? How could you get those two competing factors to merge more smoothly in your offering?
Trend signals
Trend signals for Curated Stay
Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 8%.
Popularity53%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curated Stay trend
6 featured examples from Jun 8, 2015 to Apr 26, 2016CategoryWorld
Curated Personalized Vacations
Travel+Leisure Magazine is Selling 20 Pre-Set Vacation Packages
Travel companies can differentiate themselves from competitors by offering ultra-personalized vacations and implementing highly interactive booking processes
CategoryWorld
Personalized Hotel Room Bookings
This Hotel Allows Guests to Configure Their Room
Hotels can adopt personalized room configurations and customized amenities to differentiate themselves and provide unique experiences to guests.
CategoryWorld
Hotel-Curating Apps
The 'Porter & Sail' App Partnered with Ten Hotels to Curate Guest Experiences
The hospitality industry will need to adapt and leverage technology in order to create more customized and personalized experiences for its guests.
CategoryTech
Shareable Travel Experience Platforms
Tripstir Allows Millenials to Exchange Tips and Travel Plans
Tripstir's functionality showcases opportunities for travel planning apps that prioritize social connectivity, itinerary sharing, and crowdsourced recommendations to enhance the t…
CategoryTech
Home Rental Matchmaking Applications
Airbnb's New Matching Feature Helps Pair Travelers with Hosts
Companies in the travel industry can use personalized travel planning tools to differentiate their offerings and appeal to customers seeking unique experiences.
CategoryWorld
Custom Trip-Booking Sites
South Africa's Sideways Tours Offers a Bespoke Tour-Booking Platform
Tour operators can leverage custom tour-booking platforms to provide unique and tailored travel experiences for their customers.
