Consumers favor ethical modes of production for big-ticket wardrobe staples
Implications - As consumers become more mindful of their consumption, they turn to ethical fashion options, even when it comes to major, long-lasting purchases such as outerwear. Beyond sustainability, consumers want reassurance that these garments are made ethically and cruelty-free. This progression signals that ethical production is becoming increasingly important to consumers, especially for products that are meant to endure the test of time.
Workshop Question - How much does your consumer know about the creation of your products? How could a more transparent approach to this improve their perception of your brand?