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Humane Garment

Consumers favor ethical modes of production for big-ticket wardrobe staples

Implications - As consumers become more mindful of their consumption, they turn to ethical fashion options, even when it comes to major, long-lasting purchases such as outerwear. Beyond sustainability, consumers want reassurance that these garments are made ethically and cruelty-free. This progression signals that ethical production is becoming increasingly important to consumers, especially for products that are meant to endure the test of time.

Workshop Question - How much does your consumer know about the creation of your products? How could a more transparent approach to this improve their perception of your brand?

SCORE 4.7

Popularity

Activity

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Megatrends

Patterns

4 Featured, 31 Examples: 115,690 Total Clicks

Date Range: Dec 15 - Jan 16

Trending: Warm

Consumer Insight Topics: Fashion Eco Social Good

Featured Examples

Ethical Goose Down Jackets - This Company Makes Cruelty-Free Coats Out of Sustainable Goose Down

SCORE 6.6

Warm 2,180 Clicks Pub: Dec 30, 15

Ethical Goose Down Jackets

This Company Makes Cruelty-Free Coats Out of Sustainable Goose Down

‘Antar Penguin’ recently launched a new crowdfunding campaign for its cruelty-free coats. Goose down is a warm and functional material that makes great insulation for winter jackets. The... [More]

Cruelty-Free Winter Parkas - This Company Specializes in Producing Animal-Free Outerwear

SCORE 6.5

Warm 2,700 Clicks Pub: Dec 10, 15

Cruelty-Free Winter Parkas

This Company Specializes in Producing Animal-Free Outerwear

‘Mammoth Outerwear’ is a challenger brand that specializes in producing animal-free outerwear. While there are a number of companies producing premium outerwear, the majority of these... [More]

Vegan-Friendly Outerwear - This Parka is Made from Recycled Primaloft Insulation and Ripstop Nylon

SCORE 3.4

Mild 2,637 Clicks Pub: Jan 12, 16

Vegan-Friendly Outerwear

This Parka is Made from Recycled Primaloft Insulation and Ripstop Nylon

Brooklyn-based outerwear company ‘Vaute’ is selling a vegan-friendly coat made from recycled Primaloft insulation and recycled ripstop nylon. While animal-based materials are often... [More]

Eco-Friendly Hemp Outerwear - These Garments are Made from Hemp and Other Natural Materials

SCORE 2.2

Untested 1,113 Clicks Pub: Jan 12, 16

Eco-Friendly Hemp Outerwear

These Garments are Made from Hemp and Other Natural Materials

‘Hoodlamb’ is an Amsterdam-based company that specializes in making hemp outerwear. Although materials such as wool, goose down and fur are popular choices for outerwear, there are many... [More]