Humane Garment

Consumers favor ethical modes of production for big-ticket wardrobe staples

Implications - As consumers become more mindful of their consumption, they turn to ethical fashion options, even when it comes to major, long-lasting purchases such as outerwear. Beyond sustainability, consumers want reassurance that these garments are made ethically and cruelty-free. This progression signals that ethical production is becoming increasingly important to consumers, especially for products that are meant to endure the test of time.

Workshop Question - How much does your consumer know about the creation of your products? How could a more transparent approach to this improve their perception of your brand?
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115,690 Total Clicks
Dec 15 - Jan 16
Warm
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Featured Examples
Ethical Goose Down Jackets - This Company Makes Cruelty-Free Coats Out of Sustainable Goose Down
SCORE 6.6
Warm 2,180 Clicks Pub: Dec 30, 15
Ethical Goose Down Jackets
This Company Makes Cruelty-Free Coats Out of Sustainable Goose Down
‘Antar Penguin’ recently launched a new crowdfunding campaign for its cruelty-free coats. Goose down is a warm and functional material that makes great insulation for winter jackets. The... [More]
Cruelty-Free Winter Parkas - This Company Specializes in Producing Animal-Free Outerwear
SCORE 6.5
Warm 2,700 Clicks Pub: Dec 10, 15
Cruelty-Free Winter Parkas
This Company Specializes in Producing Animal-Free Outerwear
‘Mammoth Outerwear’ is a challenger brand that specializes in producing animal-free outerwear. While there are a number of companies producing premium outerwear, the majority of these... [More]
Vegan-Friendly Outerwear - This Parka is Made from Recycled Primaloft Insulation and Ripstop Nylon
SCORE 3.4
Mild 2,637 Clicks Pub: Jan 12, 16
Vegan-Friendly Outerwear
This Parka is Made from Recycled Primaloft Insulation and Ripstop Nylon
Brooklyn-based outerwear company ‘Vaute’ is selling a vegan-friendly coat made from recycled Primaloft insulation and recycled ripstop nylon. While animal-based materials are often... [More]
Eco-Friendly Hemp Outerwear - These Garments are Made from Hemp and Other Natural Materials
SCORE 2.2
Untested 1,113 Clicks Pub: Jan 12, 16
Eco-Friendly Hemp Outerwear
These Garments are Made from Hemp and Other Natural Materials
‘Hoodlamb’ is an Amsterdam-based company that specializes in making hemp outerwear. Although materials such as wool, goose down and fur are popular choices for outerwear, there are many... [More]
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