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Festive Immersion

Stores bring holiday campaigns to life through AR and VR experiences

Implications - As brands aim to create memorable interactions with consumers throughout the holiday season, many are turning to augmented and virtual reality technology in order to bring festive campaigns to life. Whether to introduce individuals to the lifestyle vision of the brand or to familiarize them with new products, such applications of VR and AR seek to provide unexpected delight to the brick-and-mortar shopping experience. Overall, these experiences help the campaign message resonate with consumers on a more meaningful level and add value to in-store visits.
Workshop Question - If you had to create an AR or VR experience to bring your brand, to life what would that look like?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
210,874 Total Clicks
Date Range:
Oct 15 — Jan 16
Trending:
Mild
Consumer Insight Topics:

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