In the spirit of Christmas, this Norton software ad shows viewers the importance of anti-virus protection, while using Santa Claus as a victim of hacking.
The ad features Santa and his son trying to recover Santa's 'Naughty and Nice List.' Santa is having a hard time understanding how it happened and who would hack his computer. His son explains that people online "aren’t who they seem to be.” Santa's son continues this analogy by informing his father that people can portray a different person online, like the men who dress up as Santa at the malls. This humorous statement ads a bit of comical relief to the real threat of lost data.
This ad for Norton software uses familiar characters and humor to show the brand's useful attributes in computer and information protection.
Why This Trend Is Growing
- Cybersecurity Awareness Ads
- Creating ads that humorously show the real-life threats of cyber attacks and the importance of cybersecurity can attract consumer attention and create brand loyalty.
- Protective Software for Data Loss Prevention
- Developing advanced protective software that ensures that user's sensitive data for personal and business purposes is safeguarded and not open for exploitation from phishing or hacking attacks.
- Familiar Character-based Ads
- Utilization of familiar characters like Santa Claus can improve ad memorability and create an emotional bond between the brand and the consumers.
Industries Being Reshaped
- Cybersecurity Software
- Developers of cybersecurity software can offer their products and services to businesses and general consumers globally, and offer data encryption, cloud security, and other protective measures.
- Cloud Computing Industry
- By providing secure and protected storage solutions for users, cloud computing companies can attract businesses and consumers who are worried about their data privacy and security.
- Entertainment Industry
- The entertainment industry can create ads with humorous content that promote cybersecurity products and services for both businesses and consumers.
