In the spirit of Christmas, this Norton software ad shows viewers the importance of anti-virus protection, while using Santa Claus as a victim of hacking.
The ad features Santa and his son trying to recover Santa's 'Naughty and Nice List.' Santa is having a hard time understanding how it happened and who would hack his computer. His son explains that people online "aren’t who they seem to be.” Santa's son continues this analogy by informing his father that people can portray a different person online, like the men who dress up as Santa at the malls. This humorous statement ads a bit of comical relief to the real threat of lost data.
This ad for Norton software uses familiar characters and humor to show the brand's useful attributes in computer and information protection.