Gamified Retail

Retailers engage consumers' sense of play with shoppable games

Implications - Armed with the knowledge that modern consumers consider shopping an experience rather than a chore, many contemporary retailers have updated their approach by offering a gamified path to purchase. By transforming the act of shopping into a hands-on adventure, retailers are providing a shoppable form of entertainment, as well as encoding a strong, memorable brand message through the practice of play.

Workshop Question - How could your brand use gamification to surprise and delight your consumers?
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
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77,531 Total Clicks
Jun 17 - Aug 18
This Quarter and Hot
BusinessRetail
Featured Examples
Furniture Brand Pop-Up Shops - Toronto's IKEA Play Café is an Immersive Retail Experience
SCORE 7.9
Hot 12,109 Clicks Pub: Jun 22, 17
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
Furniture industry titan IKEA brought its Sweedish charm to Toronto’s Queen Street West in the form of IKEA Play Café, an immersive pop-up shop experience. Similar to its retail stores, the... [More]
Cosmetic Brand Arcades - Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
SCORE 8.8
This Year and V. Hot 7,459 Clicks Pub: Mar 5, 18
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan. The pop-up game... [More]
Play-Integrated Retail Spaces - Supermoments' Retail Space Has Climbing Structures and Video Games
SCORE 8.9
This Quarter and V. Hot 1,939 Clicks Pub: Aug 16, 18
Play-Integrated Retail Spaces
Supermoments' Retail Space Has Climbing Structures and Video Games
Retail and entertainment collide at Supermoments’ brick-and-mortar space, which offers an interactive play space for children to keep busy while their parents shop. While some shops feature... [More]
Shopping Mall Gaming Booths - This Gaming Booth is for Husbands to Use While Their Wives Shop
SCORE 5.4
Warm 1,288 Clicks Pub: Jul 17, 17
Shopping Mall Gaming Booths
This Gaming Booth is for Husbands to Use While Their Wives Shop
This shopping mall gaming booth at Shanghai’s ‘Global Harbor Mall’ is meant to serve as a rest stop for tired husbands while their wives shop. In an effort to increase brick and... [More]
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