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Gamified Retail

Retailers engage consumers' sense of play with shoppable games

Implications - Armed with the knowledge that modern consumers consider shopping an experience rather than a chore, many contemporary retailers have updated their approach by offering a gamified path to purchase. By transforming the act of shopping into a hands-on adventure, retailers are providing a shoppable form of entertainment, as well as encoding a strong, memorable brand message through the practice of play.
Workshop Question - How could your brand use gamification to surprise and delight your consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
146,917 Total Clicks
Date Range:
Jan 16 — Aug 18
Trending:
Hot
Consumer Insight Topics:

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