Novice consumers ease into grilling with technological solutions
Implications - First-time or inexperienced grillers are turning to hi-tech appliances and mobile apps to help ease them into the process. Devices and apps such as these reveal that, while consumers are interested in preparing their own goods, they continue to prioritize convenience and efficiency. These solutions indicate how comfortable and willing consumers are to learn from technology and digital solutions.
Workshop Question - How can you ensure consumer experience remains positive once they purchase your product?
Trend Themes
1. Connected Cooking Equipment - Consumers are looking for efficient and time-saving cooking appliances that are easily connected to their smartphones, creating opportunities for businesses to create smart kitchen appliances and mobile apps.
2. Smart Sensors and Thermometers - Consumers are seeking accuracy and precision in cooking temperatures, leading to a rise in popularity of smart meat thermometers and sensor cookers with programmable features, presenting an opportunity for businesses to develop new sensor technologies and cooking appliances.
3. Mobile Apps for BBQ Cooking - As novice and experienced grillers seek greater convenience and control over their cooking, there has been an increase in mobile apps that provide detailed recipes, guides, logbooks, and timers for cooking on the go, opening up opportunities for companies to offer app development services or to integrate app-based features into their products.
Industry Implications
1. Smart Kitchen Appliances - The market for smart kitchen appliances continues to grow and can expect positive growth in the US in the coming years as consumers continue to look for faster and more efficient ways to prepare their food.
2. Sensor Technology - With the rise in popularity of smart sensors and cooking appliances, there is an opportunity for companies to innovate on sensor technology and integrate it into various consumer products for more precise and efficient cooking.
3. Mobile App Development - Businesses can take advantage of the growing popularity of mobile apps for cooking by offering app development services or by integrating app-based features into their existing products.
