Younger consumers express an interest in unconventional vehicles
Implications - In an age of autonomous, self-driving cars, many younger consumers find themselves craving a more hands-on approach to being on the road. Not necessarily a backlash against safety, this shift moreso reveals the preferences of the millennial consumer. No longer considering big-ticket purchases as the marker of success, millennial consumers are free to be more experiential and recreational with their spending habits.
Workshop Question - How does the consumer desire for hands-on experiences change the way you present your products or services?
Trend Themes
1. Experiential Driving - Cars that offer a more hands-on approach to being on the road are gaining popularity among the millennial consumers.
2. High-performance Electric Motorbikes - Electric motors show potential in powering motorbikes, especially streetfighter bikes, without losing their unique charm.
3. Hybrid Vehicles for Sport Cruising - Hybrid auto manufacturers are producing unconventional vehicles that blur the line between cars and motorcycles.
Industry Implications
1. Automotive Industry - Automakers can consider creating cars, hybrid vehicles, and high-performance electric motorbikes that offer a more experiential approach to driving.
2. Motorcycle Industry - Motorcycle manufacturers can consider producing high-performance electric motorbikes and other unconventional vehicles like the Can-Am Spyder F3-S.
3. Electric Vehicle Industry - Companies in the electric vehicle industry can capitalize on the growing trend of high-performance electric motorbikes with improved range and power.
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Date Range:
Nov 15 — Dec 15
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