Younger consumers express an interest in unconventional vehicles
Implications - In an age of autonomous, self-driving cars, many younger consumers find themselves craving a more hands-on approach to being on the road. Not necessarily a backlash against safety, this shift moreso reveals the preferences of the millennial consumer. No longer considering big-ticket purchases as the marker of success, millennial consumers are free to be more experiential and recreational with their spending habits.
Workshop Question - How does the consumer desire for hands-on experiences change the way you present your products or services?
Trend Themes
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Experiential Driving — Cars that offer a more hands-on approach to being on the road are gaining popularity among the millennial consumers.
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High-performance Electric Motorbikes — Electric motors show potential in powering motorbikes, especially streetfighter bikes, without losing their unique charm.
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Hybrid Vehicles for Sport Cruising — Hybrid auto manufacturers are producing unconventional vehicles that blur the line between cars and motorcycles.
Industry Implications
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Automotive Industry — Automakers can consider creating cars, hybrid vehicles, and high-performance electric motorbikes that offer a more experiential approach to driving.
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Motorcycle Industry — Motorcycle manufacturers can consider producing high-performance electric motorbikes and other unconventional vehicles like the Can-Am Spyder F3-S.
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Electric Vehicle Industry — Companies in the electric vehicle industry can capitalize on the growing trend of high-performance electric motorbikes with improved range and power.
4 Featured, 35 Examples:
138,545 Total Clicks
Date Range:
Nov 15 — Dec 15
Trending:
Hot
Consumer Insight Topics:
