Experiential Drive

Younger consumers express an interest in unconventional vehicles

Implications - In an age of autonomous, self-driving cars, many younger consumers find themselves craving a more hands-on approach to being on the road. Not necessarily a backlash against safety, this shift moreso reveals the preferences of the millennial consumer. No longer considering big-ticket purchases as the marker of success, millennial consumers are free to be more experiential and recreational with their spending habits.
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Nov 15 - Dec 15
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Hybrid Motor Vehicles - The Can-Am Spyder F3-S is a Mighty Three-Wheeled Vehicle
SCORE 7.2
Warm 5,275 Clicks Pub: Dec 15, 15
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SCORE 6.7
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SCORE 6.1
Warm 1,672 Clicks Pub: Dec 10, 15
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SCORE 3.5
Mild 820 Clicks Pub: Nov 25, 15
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