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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,963 more

Experiential Drive

Younger consumers express an interest in unconventional vehicles

Implications - In an age of autonomous, self-driving cars, many younger consumers find themselves craving a more hands-on approach to being on the road. Not necessarily a backlash against safety, this shift moreso reveals the preferences of the millennial consumer. No longer considering big-ticket purchases as the marker of success, millennial consumers are free to be more experiential and recreational with their spending habits.
Workshop Question - How does the consumer desire for hands-on experiences change the way you present your products or services?
4 Featured, 35 Examples:
114,533 Total Clicks
Date Range:
Nov 15 — Dec 15
Consumer Insight Topics:

Featured Examples

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