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Branded Keyboard

Brands launch emoji keyboard apps to create organic reach

Implications - Speaking to the need for brands to tap into the elasticity of meaning associated with the illustrative symbols, branded emoji keyboards engage consumers in spaces they are already communicating. This development demonstrates the pervasiveness of emojis as a cultural tongue that replaces words, rather than a passing fad, and speaks to society's evolving relationship with technology.
Workshop Question — How can your brand leverage technology to communicate with consumers in spaces that they are already using?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
113,242 Total Clicks
Date Range:
Feb 15 — Dec 15
Trending:
Warm

Featured Examples

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