Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Keyboard
Brands launch emoji keyboard apps to create organic reach.
5.2
Trend score
Trend
What is the Branded Keyboard trend?
Branded Keyboard: Speaking to the need for brands to tap into the elasticity of meaning associated with the illustrative symbols, branded emoji keyboards engage consumers in spaces they are already communicating. This development demonstrates the pervasiveness of emojis as a cultural tongue that replaces words, rather than a passing fad, and speaks to society's evolving relationship with technology.
Trend themes
Themes within the Branded Keyboard trend
Three behaviours holding the trend together01
Branded Emoji Keyboards
Brands creating their own emoji keyboards engage with consumers in a space where they are already communicating, and demonstrates the pervasiveness of emojis as a cultural tongue.
02
National Emojis
The creation of national emojis is a new way to showcase a country's identity and embrace its culture, which can lead to new marketing and branding opportunities.
03
Themed Emoji Keyboards
Creating themed emoji keyboards, such as for breakfast or furniture, can specifically target niche demographics and provide a unique and engaging way for consumers to interact with the brand.
Industry implications
What the Branded Keyboard trend means for industry
Where the trend changes the playbookFor
Hospitality
Emoji keyboards can be a fun way for hotels to enhance customer experience and engagement, in particular with niche-specific keyboards.
For
Tourism
National emoji campaigns can help promote a country's brand identity and tourist attractions, creating tourism opportunities.
For
Marketing
Emoji keyboards can be a creative and playful marketing tool that can improve digital marketing strategies and bring a fun and engaging element to campaigns.
Workshop question
How can your brand leverage technology to communicate with consumers in spaces that they are already using?
Trend signals
Trend signals for Branded Keyboard
Trend score 5.2 out of 10, from popularity 83%, activity 66%, freshness 8%.
Popularity83%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Branded Keyboard trend
5 featured examples from Feb 13 to Nov 26, 2015CategoryWorld
National Emoji Advent Calendars
Finland Tourism Will Release One Emoji Every Day in December
The use of national emojis for tourism purposes presents opportunities for countries to showcase their unique cultures and attractions in a fun and engaging way through the use of…
CategoryMarketing
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
Fast food chains can leverage the popularity of mobile apps and emojis to create new and exciting ways to market their products and engage with younger customers.
CategoryTech
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
Hotels and other hospitality industries can create unique and engaging experiences for guests through the use of specialized emojis and visual language keyboards.
CategoryTech
Canadian Emoji Keyboards
Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
Integrating branded emojis within food and beverage apps provides unique marketing opportunities and strengthens brand connection with customers.
CategoryTech
Furniture Branded Emojis
The IKEA Emoticons App Hopes to Streamline Domestic Texting
The use of branded emojis in the furniture retail industry presents an opportunity for companies to create a more engaging and fun experience for customers, which could lead to in…
