Initiatives encourage individuals to interact with an aging, often isolated group
Implications - A number of initiatives that seek to provide seniors with a sense of community have begun to emerge, many of which use the sharing economy to encourage interaction with younger generations. Whether specifically targeting the invisibility of older generations or addressing the physical limitations of age, such programs highlight the influence of the Boomer population, as well as the benefits of the peer-to-peer model. This shift also suggests that cross-generational connections are an important part of community building, being closely related to health and well-being of older citizens.
Workshop Question - How can your brand simultaneously appeal to consumers within multiple generational demographics?
Trend Themes
1. Boomer Community Initiatives - Boomer-friendly peer-to-peer models and initiatives allow for better inter-generational community building, positively impacting health and well-being of older citizens
2. Elderly Matchmaking Services - Elderly matchmaking apps like Stitch have potential as a disruptive innovation opportunity with relation to the increase of an aging population worldwide
3. Senior Ride-sharing Services - Senior-oriented ride-sharing services and programs provide transportation specifically to elderly individuals with different needs, increasing their community socialization opportunities
Industry Implications
1. Healthcare - By utilizing Boomer-friendly initiatives and targeting inter-generational community building, healthcare professionals can improve health and well-being of older citizens
2. Mobility Solutions - Transportation services like senior ride-sharing can attract elder individuals that need assistance with their mobility, creating a new service market opportunity
3. Retail Industry - Retail establishments can use social initiatives like the Albert Heijn Super Care program to create meaningful opportunities for a population that needs assistance and increase customer loyalty
5 Featured, 41 Examples:
92,412 Total Clicks
Date Range:
Apr 15 — Jan 16
Trending:
Mild
Consumer Insight Topics:
