Lifestyle apps streamline personal care needs
Implications - Many online and mobile applications are helping consumers productionize their lifestyle and beauty needs. Offering content, products and services in a streamlined and efficient way, lifestyle applications reveal a growing interest in making personal care an automated practice. Moreover, these innovations point to an increasing reliance on technology in both creating and maintaining everyday routine.
Workshop Question - How could your brand further integrate itself into consumer's everyday routine? How could you leverage technology in that process?
Trend Themes
1. Automated Personal Care - Consumers are turning to online and mobile applications to streamline their lifestyle and beauty needs, creating opportunities for more automated personal care practices.
2. Customizable Lifestyle Apps - Innovations in the form of lifestyle apps are revealing a growing interest in customizing content, products and services to specific user interests and preferences.
3. Niche Service Providers - By specializing in a particular industry or service, companies like the Squire platform are finding success in providing solutions tailored to a specific target audience.
Industry Implications
1. Personal Care and Beauty - The rise of automated personal care apps highlights a growing trend in the personal care and beauty industries towards more efficient and convenient service delivery.
2. Lifestyle and Entertainment - Customizable lifestyle apps are creating opportunities for innovative solutions that cater to user-specific interests and preferences, prompting innovation in the lifestyle and entertainment industries.
3. Software and Mobile Applications - Specialized software solutions like the Squire platform are changing the game in industries ranging from personal care to retail, showing potential for disruptive innovation in the software and mobile application industries.
5 Featured, 45 Examples:
197,009 Total Clicks
Date Range:
Sep 14 — Sep 16
Trending:
Average
Consumer Insight Topics:
