Following the introduction of Lyft's driver destination feature last year, Uber is trialling their own version of the destinations function in San Francisco -- something that could have a significant impact on the number of people wanting to be Uber drivers.
This new driver-aiding feature has the potential to overhaul the popular rideshare app in a major way. Uber often uses flexible schedules as a selling point to encourage people to sign up as a driver. Now drivers will be able to post where they're going, so those looking for a ride in the same direction can benefit.
This will only be available in the Bay Area beginning this week. The driver destination can make a big difference during peak times such as morning commutes and getting home at the end of the day. This could also include errands across town any time of the day.