Behavioral In-Store

Retailers reduce marketing costs through small-scale techniques

Implications - In an effort to cut down on marketing costs, retailers are implementing in-store techniques that encourage impulse purchases. Either through the use of automated screens, or educational store designs, this approach bypasses costly out-of-home campaigns with more targeted content. Ultimately, this progression is an example of the ways in which retail environments are being redesigned to better address evolving shopping behavior.
SCORE 5.5
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822,255 Total Clicks
Jul 15 - Dec 15
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Featured Examples
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SCORE 7.4
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SCORE 5.2
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SCORE 4.3
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SCORE 3.3
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