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Narrative Supermarket Concepts

The Meny Supermarket Tells the Story of Local Agriculture

— December 10, 2015 — Lifestyle
The Meny Supermarket in Norway is a genuinely engaging and interesting grocery concept that is both interactive and effect in telling the brand's story. Creating a perfect opportunity to educate consumers on local products, the market-style supermarket puts the emphasis on high quality ingredients by communicating food as a lifestyle.

Like many grocer brands as of late, Meny Supermarket features separate kiosks for each product offering plenty of information on the produce and professionals offering expert opinions whenever possible. The fish counter, for example, is illuminated with illustrated guides to the cuts and types of fish available.

In addition to being a glowing example of transparency, the concept replicates the public market experience and therefore denotes quality, freshness and that it was locally produced.
6.9
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