Hyper-Niche Matchmaking

Dating apps evolve to cater to more niche consumer interests

Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,767 Total Clicks
Jul 15 - Dec 15
Mild
Featured Examples
Movie-Based Dating Apps - This Dating App Matches Users Based on Their Netflix Viewing History
SCORE 5.4
Warm 2,095 Clicks Pub: Jul 24, 15
Movie-Based Dating Apps
This Dating App Matches Users Based on Their Netflix Viewing History
‘Netfling’ is a new dating app that matches individuals based on their Netflix viewing history. If your idea of a perfect date is curling up on the couch with your favorite Netflix movie... [More]
Gamer Matchmaking Apps - This App Helps Connect Gamers with Users Who Share Similar Interests
SCORE 4.5
Average 336 Clicks Pub: Sep 29, 15
Gamer Matchmaking Apps
This App Helps Connect Gamers with Users Who Share Similar Interests
‘Button Match’ is a new dating app that helps connect gamers with other users who share the same interest in games. In recent years, niche dating apps have been developed to accommodate... [More]
Wizardly Dating Sites - The Dating for Muggles Platform Romantically Matches Harry Potter Fans
SCORE 4.1
Average 2,926 Clicks Pub: Dec 5, 15
Wizardly Dating Sites
The Dating for Muggles Platform Romantically Matches Harry Potter Fans
Harry Potter fans looking to find significant others based on their interests in the magical universe can now rejoice at the dating platform Dating For Muggles. The website is creatively designed... [More]
Disney Dating Platforms - Mouse Mingle is a Romantic Website Geared to Disney Film Fans
SCORE 3.1
Mild 145 Clicks Pub: Dec 5, 15
Disney Dating Platforms
Mouse Mingle is a Romantic Website Geared to Disney Film Fans
Dating platforms are becoming more niche to cater to the various subjective tastes of an array of individuals allowing for sites such as Mouse Mingle to offer a virtual space specifically for fellow... [More]
Event-Based Dating Apps - TrueView Helps Londoners Find Others Who Love Doing the Same Stuff
SCORE 3
Mild 202 Clicks Pub: Nov 27, 15
Event-Based Dating Apps
TrueView Helps Londoners Find Others Who Love Doing the Same Stuff
Based in east London’s Tech City, startup TrueView has a goal of reinventing online dating. Instead of focusing on superficial aspects like many other matchmaking apps, this one aims to... [More]
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