Based in east London's Tech City, startup TrueView has a goal of reinventing online dating. Instead of focusing on superficial aspects like many other matchmaking apps, this one aims to connect people who enjoy doing similar things.
Their site allows you to search for stuff to do -- events ranging from art and classical music to lectures and talks and sports. They also offer editor's picks, which highlights some of the coolest things going on in the city. So whether you are into food and nightlife or museum visits, TrueView will suggest places you can go and meet likeminded people. This also encourages users to get offline and meet face to face, giving them a better sense of compatibility as well as chemistry.
Key Themes Behind This Trend
- Event-based Matchmaking
- Disruptive innovation opportunity: Creating a dating app that connects people based on shared interests and activities rather than superficial aspects.
- Offline Community Building
- Disruptive innovation opportunity: Facilitating offline interactions between users to foster real-life connections and enhance compatibility.
- Curated Event Recommendations
- Disruptive innovation opportunity: Developing a platform that offers personalized suggestions for events and activities based on user preferences.
Where This Applies
- Online Dating
- Disruptive innovation opportunity: Introducing new approaches to online dating by focusing on shared interests and connecting users through real-life experiences.
- Social Networking
- Disruptive innovation opportunity: Incorporating event recommendations and offline community building features into existing social networking platforms.
- Event Planning and Recommendations
- Disruptive innovation opportunity: Creating event planning and recommendation platforms that prioritize connecting attendees based on shared interests.
