Thwarting security hacks, users turn to password-protecting technology
Implications - With consumers continuously turning to online resources for both entertainment and necessities, their personal information becomes increasingly vulnerable to threats. Seeking to protect personal data, users are turning to connected technology and apps to not only hide sensitive information, but also create a more streamlined method of accessing sensitive data while on-the-go.
Workshop Question - In what ways can your brand establish a deep sense of trust with your consumers?
Trend Themes
1. Connected Privacy Apps - Privacy apps like Kibo are rising in popularity due to increasing concerns over security hacks and vulnerability of online personal data.
2. Password Security Devices - There is a rise in devices like Passfort and EveryKey that protect passwords from hackers and improve accessibility to personal accounts.
3. Password Recovery Tools - Tools like Reset Key and GateKeeper 2.0 provide easy and secure password recovery options for forgotten passwords.
Industry Implications
1. Cyber Security - With increasing instances of security breaches, businesses can capitalize on developing new software, apps, and devices that can protect against these threats.
2. Consumer Electronics - The rise in demand for password protection devices presents opportunities for businesses to develop and market such products to consumers.
3. Personal Data Management - As consumers become more aware of online privacy concerns, businesses can develop tools and services that help manage personal data privacy and security.
