Category
Tech
Delegated Interfaces
Trend cluster
Category
Password
Connectivity
Thwarting security hacks, users turn to password-protecting technology.
4.0
Trend score
Trend
What is the Password Connectivity trend?
Password Connectivity: With consumers continuously turning to online resources for both entertainment and necessities, their personal information becomes increasingly vulnerable to threats. Seeking to protect personal data, users are turning to connected technology and apps to not only hide sensitive information, but also create a more streamlined method of accessing sensitive data while on-the-go.
Trend themes
Themes within the Password Connectivity trend
Three behaviours holding the trend together01
Connected Privacy Apps
Privacy apps like Kibo are rising in popularity due to increasing concerns over security hacks and vulnerability of online personal data.
02
Password Security Devices
There is a rise in devices like Passfort and EveryKey that protect passwords from hackers and improve accessibility to personal accounts.
03
Password Recovery Tools
Tools like Reset Key and GateKeeper 2.0 provide easy and secure password recovery options for forgotten passwords.
Industry implications
What the Password Connectivity trend means for industry
Where the trend changes the playbookFor
Cyber Security
With increasing instances of security breaches, businesses can capitalize on developing new software, apps, and devices that can protect against these threats.
For
Consumer Electronics
The rise in demand for password protection devices presents opportunities for businesses to develop and market such products to consumers.
For
Personal Data Management
As consumers become more aware of online privacy concerns, businesses can develop tools and services that help manage personal data privacy and security.
Workshop question
In what ways can your brand establish a deep sense of trust with your consumers?
Trend signals
Trend signals for Password Connectivity
Trend score 4.0 out of 10, from popularity 65%, activity 45%, freshness 8%.
Popularity65%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Password Connectivity trend
5 featured examples from Oct 9, 2015 to Mar 24, 2016CategoryTech
Password-Protecting Keychains
The Passfort Will Keep Your Sensitive Data Safe From Hackers
Integrating Passfort-like password security devices into cybersecurity solutions can provide stronger data protection for businesses and individuals alike.
CategoryTech
Wireless Password Protectors
The 'GateKeeper 2.0' Password Keeper Unlocks Your PC Automatically
The technology industry can benefit from developing new and innovative wireless password protection devices and password management systems.
CategoryTech
Message-Concealing Apps
This Mobile Application Helps Users Hide Private Information
Opportunity for developers to create and improve mobile apps with advanced privacy features.
CategoryTech
Keychain Password Keepers
The 'EveryKey' Master Key System Keeps Passwords Secure Yet Accessible
The technology industry can benefit from developing similar password keepers and proximity authentication solutions.
CategoryTech
Password-Resetting Keys
This Password Recovery Tool Helps When Credentials are Forgotten
The cybersecurity industry can leverage password recovery tools to enhance user experience and improve security measures.
