Branded Upcycling

Brands reward consumers for taking part in clothing swap initiatives

Implications - In a progression that provides stark contrast to the short design cycle of fast fashion retail, many brands are putting forth initiatives that invite customers to donate their unwanted clothing for the betterment of the community. By providing incentives for customers to contribute to such campaigns, brands can encourage a lifestyle of conscious consumption. This mainstream shift toward branded upcycling efforts speak to the evolving consumer expectation of retail brands to reflect sustainability-focused values.
SCORE 4.5
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77,750 Total Clicks
Nov 14 - Dec 15
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Featured Examples
Recycled Clothing Initiatives - H&M's New Global Change Award is in Honor Reclaimed Fashion Actions
SCORE 4.8
Average 625 Clicks Pub: Aug 26, 15
Recycled Clothing Initiatives
H&M's New Global Change Award is in Honor Reclaimed Fashion Actions
H&M is one of the largest fashion brands in the world and it is aiming to do its part with recycling clothing initiatives by creating the Global Change Award program. The program encourages... [More]
Rewarding Recycled Clothing Projects - Target Will Swap Store Credit for Donated Clothes
SCORE 4.6
Average 593 Clicks Pub: Oct 22, 15
Rewarding Recycled Clothing Projects
Target Will Swap Store Credit for Donated Clothes
Mega retailer Target has teamed up with secondhand clothing store ThredUP for a recycled clothing initiative that swaps store credit for donated clothes. To participate in the project, customers can... [More]
Worn Clothing Swaps - Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
SCORE 5.2
Warm 2,132 Clicks Pub: Nov 27, 14
Worn Clothing Swaps
Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
On Black Friday tomorrow, Patagonia is giving away free used clothing and urging consumers not to buy more stuff. For the third year in a row, the socially and environmentally sustainable brand... [More]
Recycled Clothing Campaigns - H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
SCORE 4.4
Average 253 Clicks Pub: Oct 22, 15
Recycled Clothing Campaigns
H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
With the help of Olivia Wilde and DoSomething.org, fashion retailer H&M launched a cause marketing campaign called ‘Comeback Clothes.’ While many retailers are solely fixated on... [More]
Holiday Clothing Donation Campaigns - This Brand is Helping Consumers Donate Used Clothes and Shoes
SCORE 2.4
Untested 478 Clicks Pub: Nov 23, 15
Holiday Clothing Donation Campaigns
This Brand is Helping Consumers Donate Used Clothes and Shoes
Levi’s is teaming up with Goodwill to help consumers donate their used clothes and shoes this holiday season. With Black Friday just around the corner, many consumers are preparing to stock up... [More]
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