Fortified Mocktail

Mocktails trade in sugary ingredients for healthy alternatives

Implications - Typically associated with sweet, savory flavors, mocktails are moving away from sugary ingredients to convey a healthier perception. Integrating citrus flavors and natural ingredients like ginger, beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option.

Workshop Question - What is the biggest downfall of your industry and how can you entice new consumers by reversing that perception?
SCORE 2.8
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57,342 Total Clicks
Aug 15 - Dec 15
Mild
LifestyleHealthDrinking
Featured Examples
Non-Alcoholic Ginger Beers - Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
SCORE 4.2
Average 810 Clicks Pub: Dec 8, 15
Non-Alcoholic Ginger Beers
Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
While it might seem like a strange concept to take the alcoholic content out of beer, there’s now a growing market for non-alcoholic beer that retains the same taste and texture, without the... [More]
Mojito-Inspired Sodas - El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology
SCORE 2.3
Untested 1,498 Clicks Pub: Aug 12, 15
Mojito-Inspired Sodas
El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology
In order to make El Fresco’s non-alcoholic mojito soda products more recognizable as cocktail-inspired beverages, ASGARD Branding developed a fun new packaging system for the drinks. Rather... [More]
Citrusy Non-Alcoholic Spirits - This Brand Has Created the World's First Alcohol-Free Spirit
SCORE 2.8
Mild 1,846 Clicks Pub: Oct 29, 15
Citrusy Non-Alcoholic Spirits
This Brand Has Created the World's First Alcohol-Free Spirit
‘Seedlip’ is preparing to launch the world’s first alcohol-free spirit. While there are a number of alcohol-free beers on the market, there are no spirits that can be used to make... [More]
Fruity Mocktail Cartons - My Mocktail's Non-Alcoholic Beverages Come in Ready-to-Drink Packs
SCORE 2.8
Mild 962 Clicks Pub: Dec 8, 15
Fruity Mocktail Cartons
My Mocktail's Non-Alcoholic Beverages Come in Ready-to-Drink Packs
In addition to producing a large assortment of alcoholic beverages, My Cocktail also has a non-alcoholic beverage range called ‘My Mocktail.’ This product line includes a Mojito and Piñ... [More]
Plum Spritzer Mocktails - This Delicious Spritzer Recipe Contains Plums, Ginger and Kafir Lime
SCORE 1.7
Untested 356 Clicks Pub: Aug 20, 15
Plum Spritzer Mocktails
This Delicious Spritzer Recipe Contains Plums, Ginger and Kafir Lime
This plum spritzer recipe is a delicious summer mocktail that is the perfect drink to enjoy as the seasons begin to change. Created by the blog Trending the Table as part of the #DrinkTheSummer... [More]
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