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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Fortified Mocktail

Mocktails trade in sugary ingredients for healthy alternatives

Implications - Typically associated with sweet, savory flavors, mocktails are moving away from sugary ingredients to convey a healthier perception. Integrating citrus flavors and natural ingredients like ginger, beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option.
Workshop Question — What is the biggest downfall of your industry and how can you entice new consumers by reversing that perception?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
61,007 Total Clicks
Date Range:
Aug 15 — Dec 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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