Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fortified
Mocktail
Mocktails trade in sugary ingredients for healthy alternatives.
2.5
Trend score
Trend
What is the Fortified Mocktail trend?
Fortified Mocktail: Typically associated with sweet, savory flavors, mocktails are moving away from sugary ingredients to convey a healthier perception. Integrating citrus flavors and natural ingredients like ginger, beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option.
Trend themes
Themes within the Fortified Mocktail trend
Three behaviours holding the trend together01
Healthier Perceptions for Mocktails
Beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option by using citrus flavors and natural ingredients like ginger.
02
Cocktail-Inspired Non-Alcoholic Beverages
The rise in non-alcoholic drinks that are inspired by alcohol-based beverages is becoming extremely popular across the globe, since these kinds of drinks offer great taste with none of the nasty repercussions of a long night of drinking.
03
Alcohol-Free Spirits as a Disruptive Innovation
Seedlip's new product is an alcohol-free spirit made from distilled barks, spices and citrus peels, offering an alternative for those who are looking for a way to give their mocktails a more authentic taste.
Industry implications
What the Fortified Mocktail trend means for industry
Where the trend changes the playbookFor
Non-Alcoholic Beverages
There is an increase in demand for non-alcoholic beverages that retain the same taste and texture as normal alcoholic beverages, without the risk of a hangover.
For
Packaging and Branding
Brands are rebranding packaging and creating fun new packaging systems for non-alcoholic beverages to make them more recognizable and stand out on shelves.
For
Alternative Ingredient Beverages
Ingredients like ginger or natural fruit flavors used in non-alcoholic beverages can be highlighted as an alternative to traditional soft drinks or water-based natural drinks.
Workshop question
What is the biggest downfall of your industry and how can you entice new consumers by reversing that perception?
Trend signals
Trend signals for Fortified Mocktail
Trend score 2.5 out of 10, from popularity 35%, activity 30%, freshness 8%.
Popularity35%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Fortified Mocktail trend
5 featured examples from Aug 12 to Dec 9, 2015CategoryLifestyle
Non-Alcoholic Ginger Beers
Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
Disruptive innovation opportunity: Incorporate the production of non-alcoholic beers into craft breweries to expand their product offerings and appeal to a wider customer base.
CategoryLifestyle
Mojito-Inspired Sodas
El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology
The beverage packaging industry can capitalize on the trend of unique packaging designs for cocktail-inspired drinks, offering innovative and eye-catching solutions that enhance b…
CategoryLifestyle
Citrusy Non-Alcoholic Spirits
This Brand Has Created the World's First Alcohol-Free Spirit
The beverage industry presents a disruptive innovation opportunity for companies to expand their portfolio and develop new, natural, alcohol-free spirits targeted at health-consci…
CategoryLifestyle
Fruity Mocktail Cartons
My Mocktail's Non-Alcoholic Beverages Come in Ready-to-Drink Packs
Beverage companies can leverage the trend toward non-alcoholic and low-alcohol beverages to meet changing consumer preferences.
CategoryLifestyle
Plum Spritzer Mocktails
This Delicious Spritzer Recipe Contains Plums, Ginger and Kafir Lime
Disruptive innovation opportunity: Develop innovative new beverage products and flavors to meet the evolving demands and preferences of consumers seeking unique and refreshing dri…
