Mocktails trade in sugary ingredients for healthy alternatives
Implications - Typically associated with sweet, savory flavors, mocktails are moving away from sugary ingredients to convey a healthier perception. Integrating citrus flavors and natural ingredients like ginger, beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option.
Workshop Question - What is the biggest downfall of your industry and how can you entice new consumers by reversing that perception?
Trend Themes
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Healthier Perceptions for Mocktails — Beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option by using citrus flavors and natural ingredients like ginger.
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Cocktail-inspired Non-alcoholic Beverages — The rise in non-alcoholic drinks that are inspired by alcohol-based beverages is becoming extremely popular across the globe, since these kinds of drinks offer great taste with none of the nasty repercussions of a long night of drinking.
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Alcohol-free Spirits as a Disruptive Innovation — Seedlip's new product is an alcohol-free spirit made from distilled barks, spices and citrus peels, offering an alternative for those who are looking for a way to give their mocktails a more authentic taste.
Industry Implications
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Non-alcoholic Beverages — There is an increase in demand for non-alcoholic beverages that retain the same taste and texture as normal alcoholic beverages, without the risk of a hangover.
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Packaging and Branding — Brands are rebranding packaging and creating fun new packaging systems for non-alcoholic beverages to make them more recognizable and stand out on shelves.
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Alternative Ingredient Beverages — Ingredients like ginger or natural fruit flavors used in non-alcoholic beverages can be highlighted as an alternative to traditional soft drinks or water-based natural drinks.
