Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Customized
Gifting
Traditional gifts evolve to add a personalized element to the process.
4.7
Trend score
Trend
What is the Customized Gifting trend?
Customized Gifting: Bypassing mainstream gifts for a more meaningful alternative, consumers are turning to customization techniques to add personal flair to the gifting process. Offering everything from personalized features to mix-and-match elements that take user preferences into account, this shift speaks to a growing desire for customization, especially when it comes to social gestures.
Trend themes
Themes within the Customized Gifting trend
Three behaviours holding the trend together01
Personalized Gifts
Consumers are embracing customization techniques to add personal flair to the gifting process.
02
Interactive Packaging
The use of interactive packaging concepts that capitalizes on consumer obsessions is becoming increasingly popular.
03
Wearable Technology
The integration of wearable technology in retail experiences is providing consumers with new and exciting ways to interact with brands.
Industry implications
What the Customized Gifting trend means for industry
Where the trend changes the playbookFor
Gifts and Souvenirs
Customized and personalized gifts have emerged as a trend, indicating a need for businesses in the gifts and souvenirs industry to offer personalization options.
For
Consumer Goods
Interactive packaging concepts can help distinguish products on shelves in the competitive consumer goods industry.
For
Retail
The integration of wearable technology in retail experiences can provide businesses with opportunities to create new and exciting shopping experiences.
Workshop question
If a consumer wanted to gift your product, how could you incorporate customization aspect for the receiver?
Trend signals
Trend signals for Customized Gifting
Trend score 4.7 out of 10, from popularity 69%, activity 64%, freshness 8%.
Popularity69%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Customized Gifting trend
6 featured examples from Nov 12, 2015 to Apr 11, 2016CategoryArt & Design
Customizable Lip Balm Pods
The eos Holiday 2015 Collection Comes with Decorative Appliques
The eos Holiday 2015 collection's customizable lip balm pods cater to the demand for personalized beauty products, tapping into the trend of consumers seeking unique experiences i…
CategoryLife-Stages
Kid Art Jewelry
Etsy Shop CaitlynMinimalist Turns Children's Drawings into Pendents
The trend of customizable and personalized jewelry pieces with meaning and sentimental value, like CaitlynMinimalist's art jewelry, offers opportunities for disruption in the trad…
CategoryLifestyle
Festive Cookie Countdowns
This Christmas Advent Calendar Surprises with a Fortune Cookie Each Day
Cracking Cookies' advent calendar adds innovation to the food and beverage industry, by incorporating personalized fortunes and non-traditional treats.
CategoryMarketing
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
The retail industry can explore incorporating wearable technology and interactive elements like photo booths to enhance customer experiences and drive sales.
CategoryFashion
Hidden Jewelry Candles
The Secret Jewels Holiday Votives Hide a Luxe Wearable Within the Wax
The Candle Industry can benefit from incorporating hidden jewelry into their products, appealing to a wider demographic of consumers with a new feature.
CategoryLifestyle
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Food and beverage companies can explore personalized packaging options to enhance consumer engagement and loyalty.
