The Secret Jewels Holiday Votives Hide a Luxe Wearable Within the Wax
References: amazon & dudeiwantthat
The Secret Jewels line of holiday votives creatively conceal a hidden piece of jewelry inside the wax. The candles come in a variety of scents and add a further air of mystery by containing wearables worth anywhere from $10 up to $200.
Candles are often a go-to gift for many due to their simple and versatile nature. However the Secret Jewels add a secondary function to the candle by adding a hidden gemstone lurking within the wax that is visible once the candle has been used up. The candles come in a variety of fresh scents including Deck the Halls Cranberry, Spiced Vanilla and Evergreen.
The gemstone is cleverly concealed inside a piece of foil to keep the luxury item free of wax. This also allows the necklace, ring or bracelet to be instantly wearable for the receiver.
Candles are often a go-to gift for many due to their simple and versatile nature. However the Secret Jewels add a secondary function to the candle by adding a hidden gemstone lurking within the wax that is visible once the candle has been used up. The candles come in a variety of fresh scents including Deck the Halls Cranberry, Spiced Vanilla and Evergreen.
The gemstone is cleverly concealed inside a piece of foil to keep the luxury item free of wax. This also allows the necklace, ring or bracelet to be instantly wearable for the receiver.
Trend Themes
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Hidden Jewelry Candles — New trend of adding hidden jewelry in candles is providing an innovative gifting option for consumers.
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Multi-functional Gift Items — The trend of multi-functional gift items is on the rise, with products like Hidden Jewelry Candles providing a great example of how products can have more than one use.
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Unboxing Experience — Hidden Jewelry Candles, by adding an element of surprise, is tapping into the trend of providing an exciting 'unboxing experience' for consumers.
Industry Implications
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Candle Industry — The Candle Industry can benefit from incorporating hidden jewelry into their products, appealing to a wider demographic of consumers with a new feature.
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Jewelry Industry — Jewelry Industry can collaborate with Candle Industry to create a new line of multi-functional products, maximizing sales by capturing two markets with one product.
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Gift Industry — Hidden Jewelry Candles have opened up opportunities for new products in the Gift Industry, appealing to consumers who value unique and multi-functional gifts for their loved ones.
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