Asian recipes are adapted into bite-size snacks for consumer allure
Implications - Despite an increased interest in Asian cuisine over the years, there are still certain ingredients and flavors consumers are hesitant to try. Seeking a more digestible alternative, consumer are turning to customized snack foods for experimentation in a smaller, more manageable form. This reflects not only a curiosity, but also a need for approachability, when it comes to new flavors.
Workshop Question - How can you better ease consumers into a new product experience?
Trend Themes
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Exotic Snacks — Consumers are seeking out customized snack foods for experimentation in a smaller form, reflecting a curiosity and need for approachability when it comes to new flavors.
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Asian-inspired Flavors — The convergence of exotic flavors and a healthy ingredient like citrus is a recipe that will appeal to consumers who are seeking adventure, as well as a new way to experience familiar grocery store fruits and vegetables.
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Unconventional Flavors — The rise of on-the-go eating has turned the majority of young consumers into snackers, especially ones who are excited by the prospect of sampling unexpected food flavors.
Industry Implications
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Food and Beverage — Developing customized snack foods with exotic and unconventional flavors can appeal to consumers seeking new taste experiences.
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Health and Wellness — The use of healthy ingredients, such as vegetables and fruits, in snack foods can appeal to health-conscious consumers.
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Hospitality — Restaurants and hotels can experiment with Asian flavors in appetizers and snacks to create unique and attractive menu options for guests.
