Category
Lifestyle
Assisted Choices
Trend cluster
Category
Exotic
Snacking
Asian recipes are adapted into bite-size snacks for consumer allure.
3.5
Trend score
Trend
What is the Exotic Snacking trend?
Exotic Snacking: Despite an increased interest in Asian cuisine over the years, there are still certain ingredients and flavors consumers are hesitant to try. Seeking a more digestible alternative, consumer are turning to customized snack foods for experimentation in a smaller, more manageable form. This reflects not only a curiosity, but also a need for approachability, when it comes to new flavors.
Trend themes
Themes within the Exotic Snacking trend
Three behaviours holding the trend together01
Exotic Snacks
Consumers are seeking out customized snack foods for experimentation in a smaller form, reflecting a curiosity and need for approachability when it comes to new flavors.
02
Asian-Inspired Flavors
The convergence of exotic flavors and a healthy ingredient like citrus is a recipe that will appeal to consumers who are seeking adventure, as well as a new way to experience familiar grocery store fruits and vegetables.
03
Unconventional Flavors
The rise of on-the-go eating has turned the majority of young consumers into snackers, especially ones who are excited by the prospect of sampling unexpected food flavors.
Industry implications
What the Exotic Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Developing customized snack foods with exotic and unconventional flavors can appeal to consumers seeking new taste experiences.
For
Health and Wellness
The use of healthy ingredients, such as vegetables and fruits, in snack foods can appeal to health-conscious consumers.
For
Hospitality
Restaurants and hotels can experiment with Asian flavors in appetizers and snacks to create unique and attractive menu options for guests.
Workshop question
How can you better ease consumers into a new product experience?
Trend signals
Trend signals for Exotic Snacking
Trend score 3.5 out of 10, from popularity 48%, activity 48%, freshness 8%.
Popularity48%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Exotic Snacking trend
7 featured examples from Jun 11, 2015 to May 14, 2016CategoryLifestyle
Asian-Inspired Egg Recipes
These Soy Sauce Eggs are Garnished With Diced Scallions
Entrepreneurial space to explore new food products and recipes inspired by Asian cuisine, catering to the growing demand for unique flavors and healthy options.
CategoryLifestyle
Mascarpone Melon Chocolates
This Unconventional Kit Kat is Hokkaido Melon and Cheese-Flavored
The confectionery industry can explore and capitalize on the trend of introducing unconventional flavors to attract adventurous consumers seeking unique chocolate experiences.
CategoryLifestyle
Toast-Flavored Chips
This Flavored Snack from Koikeya is Meant to Taste Like Toasted Bread
The snack food industry has the potential to capitalize on the trend of unconventional flavors and innovative ingredients.
CategoryLifestyle
Sour Citrus Chips
This Asian Snack from Calbee Touts an Extreme Sour Warning
Snack companies can create new and exciting flavors to appeal to foodies and adventurous consumers alike.
CategoryLifestyle
Cheeseburger Egg Rolls
This In-N-Out Egg Roll Recipe Contains Burger Ingredients for Asian Fusion
Incorporating different cultural cuisines into their menus can attract new customers and revitalize their brand.
CategoryLifestyle
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks.
CategoryLifestyle
Rice Wine Chocolate Wafers
The Sake Kit Kat Flavor Offers a Boozy Japanese Flavor
Companies in the food and beverage industry can innovate on flavors to create unique and exotic food products.
