One of the newest flavored snacks to be released by Japanese snack company Koikeya are potato chips that are meant to taste like a lightly toasted piece of bread. In addition to emulating the taste of toast, the flavored potato chips are made with authentic butter from Japan's Hokkaido island.
Koikeya is also responsible for producing other unconventionally flavored snacks, including potato chips that taste like milk or peaches. Other snack companies in Japan are also experimenting with novel potato chip flavors like sour lemon and strawberry shortcake.
The rise of on-the-go eating has turned the majority of young consumers into snackers, especially ones who are excited by the prospect of sampling unexpected food flavors.