Category
Lifestyle
Assisted Choices
Trend cluster
Category
Boutique
Reinvention
Established brands test boutique-inspired concepts in limited runs.
5.4
Trend score
Trend
What is the Boutique Reinvention trend?
Boutique Reinvention: Engaging concept stores that project a company's view for the future provide an opportunity for established brands to be reimagined in a contemporary light. Often targeting the urban consumer, these cutting-edge concepts are a low-risk means of testing out modern merchandising and design innovations that reflect the changing retail landscape. This progression speaks to the need for established retail brands to continually modernize, if only to prove to consumers that their desires are heard and valued.
Trend themes
Themes within the Boutique Reinvention trend
Three behaviours holding the trend together01
Concept Stores
Established brands can modernize by creating concept stores that test modern merchandising and design innovations.
02
Boutique Makeovers
Hotels and fast food chains are undergoing boutique makeovers to appeal to the modern consumer and to differentiate themselves from the competition.
03
Modern Interiors
Fast food chains and retailers are utilizing modern interiors to create a more luxurious and appealing experience for consumers.
Industry implications
What the Boutique Reinvention trend means for industry
Where the trend changes the playbookFor
Hospitality
There is a growing trend in the hospitality industry to create boutique hotel chains to appeal to a new generation of travelers.
For
Retail
Retailers are using concept stores and aesthetic makeovers to modernize their brand and stay relevant in the competitive retail industry.
For
Fast Food
Fast food chains are using modern interiors and updating their stores to create a more luxurious and upscale experience for consumers.
Workshop question
How can your brand ensure that its consumers feel catered to and valued?
Trend signals
Trend signals for Boutique Reinvention
Trend score 5.4 out of 10, from popularity 75%, activity 79%, freshness 8%.
Popularity75%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Boutique Reinvention trend
4 featured examples from Dec 5, 2014 to Oct 3, 2015CategoryArt & Design
Ultra-Modern Fast Food Eateries
This McDonald's Location Has a Golden Facade & a Spiral Staircase
Architects and interior designers can specialize in designing modern fast food restaurants to meet the increasing demand for contemporary and luxurious restaurant experiences.
CategoryWorld
Boutique-Inspired Hotel Chains
Holiday Inn Express Boasts a Hip Redesign
The design consultancy industry can tap into the trend of boutique-inspired hotel chain redesigns by offering expertise in creating stylish and unique hotel experiences.
CategoryMarketing
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
Retailers can leverage aesthetic retail makeovers to attract customers and differentiate themselves in a competitive market.
CategoryArt & Design
Laboratory Coffee Shops
Second Cup Debuts 'Cafe of the Future' in Toronto
Adopting new concepts and technologies to evolve and attract customers.
