Boutique Reinvention

Established brands test boutique-inspired concepts in limited runs

Implications - Engaging concept stores that project a company's view for the future provide an opportunity for established brands to be reimagined in contemporary light. Often targeting the urban consumer, these cutting-edge concepts are a low-risk means of testing out modern merchandising and design innovations that reflect the changing retail landscape. This progression speaks to the need for established retail brands to continually modernize, if only to prove to consumers that their desires are heard and valued.
SCORE 6.3
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257,073 Total Clicks
Dec 14 - Dec 15
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Featured Examples
Ultra-Modern Fast Food Eateries - This McDonald's Location Has a Golden Facade & a Spiral Staircase
SCORE 7.6
Hot 7,559 Clicks Pub: Oct 3, 15
Ultra-Modern Fast Food Eateries
This McDonald's Location Has a Golden Facade & a Spiral Staircase
Rarely do we consider fast food restaurants to be on the cutting edge of interior design, but this McDonald’s location in Rotterdam challenges this notion. This modern interior is designed... [More]
Boutique-Inspired Hotel Chains - Holiday Inn Express Boasts a Hip Redesign
SCORE 6.4
Warm 6,101 Clicks Pub: Mar 11, 15
Boutique-Inspired Hotel Chains
Holiday Inn Express Boasts a Hip Redesign
It’s easy to dismiss the Holiday Inn Express as a necessity rather than an indulgence. That’s about to change thanks to a hip redesign that gives the hotel chain a boutique overhaul.... [More]
Aesthetic Retail Makeovers - A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
SCORE 5.1
Warm 2,853 Clicks Pub: Apr 1, 15
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
Appointed as Creative Director in 2014, Marissa Webb recently revealed the first Banana Republic location to reflect her redirected vision for the brand. The newly minted Flatiron retail space is... [More]
Laboratory Coffee Shops - Second Cup Debuts 'Cafe of the Future' in Toronto
SCORE 4.8
Average 8,176 Clicks Pub: Dec 5, 14
Laboratory Coffee Shops
Second Cup Debuts 'Cafe of the Future' in Toronto
As the Canadian coffee culture continues to grow, it is becoming more important to stay on the cutting edge in order to remain one step ahead of the competition; Second Cup has managed make more... [More]
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