It's easy to dismiss the Holiday Inn Express as a necessity rather than an indulgence. That's about to change thanks to a hip redesign that gives the hotel chain a boutique overhaul. Complete with mood lighting, chic furniture and an overall modern feel, the Holiday Inn Express starts from the bottom up. Not only does it address looks and ambiance, it also touches on the experience when checking in and more.
Informed by the research of design consultancy Ideo, the newly renovated Holiday Inn Express is meant to appeal to the 'smart traveler.' Although the overall goal was to create a stylish "budget hotel that's more about convenience than creature comforts," writes Fast Co Design, it's clear that people will lavish in the latter as well.