Category
Lifestyle
Assisted Choices
Trend cluster
Category
Kidult
Entertainment
Entertainment services seek to be more accessible for family viewing.
2.3
Trend score
Trend
What is the Kidult Entertainment trend?
Kidult Entertainment: Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships.
Trend themes
Themes within the Kidult Entertainment trend
Three behaviours holding the trend together01
Multi-Device Content Access
Entertainment services are making content available across all devices to satisfy modern consumers' demand for content.
02
Family-Focused Digital Content
An emphasis on collaborative parent-child relationships has led to increased demand for digital content that is appealing to both children and adults.
03
Customized Content for Children
Streaming platforms are being designed to offer age-appropriate and child-centric content that caters to young viewers' tastes.
Industry implications
What the Kidult Entertainment trend means for industry
Where the trend changes the playbookFor
Streaming Platforms
Companies that offer streaming services are eager to design and offer child-friendly content to attract younger audiences and expand their user base.
For
Tech and Media for Children
The rise in tech and media for children provides opportunities for disruption and innovation in creating digital content and platforms that cater to children's preferences and needs.
For
Family Entertainment
Businesses in the family entertainment industry can find disruptive innovation opportunities by creating multi-device, child-centric content that appeals to both children and adults.
Workshop question
What's a creative way you could tweak your offering to broaden its appeal without watering it down?
Trend signals
Trend signals for Kidult Entertainment
Trend score 2.3 out of 10, from popularity 39%, activity 24%, freshness 8%.
Popularity39%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Kidult Entertainment trend
6 featured examples from Sep 1, 2015 to Aug 16, 2016CategoryPop Culture
Child-Designed Content Apps
The Sky Kids App Provides Content Streaming for Younger Viewers
Companies that offer streaming services for children have an opportunity to tap into the growing need for age-appropriate content for younger audiences.
CategoryLife-Stages
Family-Focused Music Streaming
Spotify's 'Kids & Family' Playlists Help Kids Bond with Parents
Disruptive innovation opportunity: Introduce a family-oriented music streaming service that caters to the unique needs and preferences of parents and children, creating a new mark…
CategoryLife-Stages
Kid-Friendly Entertainment Apps
The BBC iPlayer Kids App Provides Suitable Content for Young Ones
Developers can capitalize on the trend by creating new and improved entertainment apps that are specifically designed for children.
CategoryPop Culture
Child Cinema Platforms
IndieFlix for Kids Gears Its Content Towards Viewers Age 12 and Under
Opportunity for existing platforms to create dedicated channels for children, expanding their user base.
CategoryTech
Shortened Bedtime Shows
There are Now 5-Minute Netflix Kids Shows for Children Negotiating Bedtime
Streaming platforms can create and curate innovative content formats that cater to specific consumer needs, such as bedtime entertainment for children.
CategoryTech
Cartoon Streaming Services
The Nickelodeon Network's Streaming Service Brings Cartoons to Devices
The shift towards direct-to-consumer streaming means traditional television networks must adapt to changing consumer preferences.
