Entertainment services seek to be more accessible for family viewing
Implications - Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships.
Workshop Question - What's a creative way you could tweak your offering to broaden its appeal without watering it down?
Trend Themes
1. Multi-device Content Access - Entertainment services are making content available across all devices to satisfy modern consumers' demand for content.
2. Family-focused Digital Content - An emphasis on collaborative parent-child relationships has led to increased demand for digital content that is appealing to both children and adults.
3. Customized Content for Children - Streaming platforms are being designed to offer age-appropriate and child-centric content that caters to young viewers' tastes.
Industry Implications
1. Streaming Platforms - Companies that offer streaming services are eager to design and offer child-friendly content to attract younger audiences and expand their user base.
2. Tech and Media for Children - The rise in tech and media for children provides opportunities for disruption and innovation in creating digital content and platforms that cater to children's preferences and needs.
3. Family Entertainment - Businesses in the family entertainment industry can find disruptive innovation opportunities by creating multi-device, child-centric content that appeals to both children and adults.
6 Featured, 46 Examples:
60,643 Total Clicks
Date Range:
Sep 15 — Aug 16
Trending:
Untested
Consumer Insight Topics:
