The Nickelodeon network is launching a subscription streaming service aimed at kids and toddlers who simply can't get enough of Spongebob Squarepants and other Nickelodeon cartoon stalwarts.
The new service is designed to be "very attractive for parents and children", and aims to satisfy the demands of consumers who use mobile devices. These modern consumers have a voracious appetite for content, and now expect to be able to view content on every kind of device. Gone are the days when kids would only watch cartoons on the television set in the living room.
The launch of the Nickelodeon network's subscription streaming offering ultimately means that children's programming is being brought directly to consumers, and follows similar efforts from other networks looking to make their programming more accessible.