Going beyond mere relaxation, airport services invest in self-care
Implications - In an effort to make the air travel experience less disruptive, airport terminals have begun integrating services that go beyond traveler relaxation into the realm of full-on self-care. Whether indulgent and upscale or budget-friendly in nature, such services allow consumers to access the treatments that would normally have to be missed due to being in-transit. This progression speaks to the normalization of air travel through increasing affordability, as well as the mainstream understanding of self-care practices as an investment in overall health.
Workshop Question — How can your brand help consumers to feel better about themselves?