Going beyond mere relaxation, airport services invest in self-care
Implications - In an effort to make the air travel experience less disruptive, airport terminals have begun integrating services that go beyond traveler relaxation into the realm of full-on self-care. Whether indulgent and upscale or budget-friendly in nature, such services allow consumers to access the treatments that would normally have to be missed due to being in-transit. This progression speaks to the normalization of air travel through increasing affordability, as well as the mainstream understanding of self-care practices as an investment in overall health.
Workshop Question - How can your brand help consumers to feel better about themselves?
Trend Themes
1. Traveler Self-care - Airports are integrating services that go beyond traveler relaxation into the realm of full-on self-care.
2. Airport Wellness Services - Airports are providing diverse wellness services to enhance the travelers' experience such as yoga classes, sleeping pods and holistic saunas.
3. Localized Airport Amenities - Airports are offering hyper-localized amenities like a crash-course on Finnish coffee culture and a Truefitt & Hill grooming kiosk.
Industry Implications
1. Travel and Tourism - Travel and Tourism industry could leverage trend towards traveler self-care by offering more comprehensive wellness solutions.
2. Airport Industry - Airport industry can expand their offerings and provide more localized amenities to improve traveler experience at the airport.
3. Wellness Industry - Wellness Industry can explore partnerships with airlines for offering travelers exclusive product and service experiences.
