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In-Transit Self-Care

Going beyond mere relaxation, airport services invest in self-care

Implications - In an effort to make the air travel experience less disruptive, airport terminals have begun integrating services that go beyond traveler relaxation into the realm of full-on self-care. Whether indulgent and upscale or budget-friendly in nature, such services allow consumers to access the treatments that would normally have to be missed due to being in-transit. This progression speaks to the normalization of air travel through increasing affordability, as well as the mainstream understanding of self-care practices as an investment in overall health.
Workshop Question — How can your brand help consumers to feel better about themselves?
4 Featured, 34 Examples:
185,780 Total Clicks
Date Range:
Jun 14 — Dec 15

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