Category
Lifestyle
Assisted Choices
Trend cluster
Category
In-Transit
Self-Care
Going beyond mere relaxation, airport services invest in self-care.
3.7
Trend score
Trend
What is the In-Transit Self-Care trend?
In-Transit Self-Care: In an effort to make the air travel experience less disruptive, airport terminals have begun integrating services that go beyond traveler relaxation into the realm of full-on self-care. Whether indulgent and upscale or budget-friendly in nature, such services allow consumers to access the treatments that would normally have to be missed due to being in-transit. This progression speaks to the normalization of air travel through increasing affordability, as well as the mainstream understanding of self-care practices as an investment in overall health.
Trend themes
Themes within the In-Transit Self-Care trend
Three behaviours holding the trend together01
Traveler Self-Care
Airports are integrating services that go beyond traveler relaxation into the realm of full-on self-care.
02
Airport Wellness Services
Airports are providing diverse wellness services to enhance the travelers' experience such as yoga classes, sleeping pods and holistic saunas.
03
Localized Airport Amenities
Airports are offering hyper-localized amenities like a crash-course on Finnish coffee culture and a Truefitt & Hill grooming kiosk.
Industry implications
What the In-Transit Self-Care trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Travel and Tourism industry could leverage trend towards traveler self-care by offering more comprehensive wellness solutions.
For
Airport Industry
Airport industry can expand their offerings and provide more localized amenities to improve traveler experience at the airport.
For
Wellness Industry
Wellness Industry can explore partnerships with airlines for offering travelers exclusive product and service experiences.
Workshop question
How can your brand help consumers to feel better about themselves?
Trend signals
Trend signals for In-Transit Self-Care
Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%.
Popularity54%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the In-Transit Self-Care trend
4 featured examples from Jun 10, 2014 to Aug 13, 2015CategoryWorld
Holistic Airport Saunas
The Finnair Lounge at Helsinki Airport Boasts a Unisex Finnish Sauna
The hospitality and travel industry can capitalize on the trend of wellness-focused airport lounges by creating more luxurious and holistic lounge experiences tailored to business…
CategoryWorld
Airport Yoga Classes
The Helsinki Airport TravelLab Project Helps People Relax Pre-Flight
Opportunity to enhance the travel experience by incorporating wellness activities, cultural elements, and unique dining options.
CategoryWorld
Airport Sleeping Pods
Helsinki's GoSleep Pods Offer Travelers a Place to Securely Rest
The airport industry can adopt the trend of airport sleeping pods to attract more travelers and increase revenue by offering sleep-friendly services that cater to customers' needs…
CategoryBusiness
Airport Barber Booths
The Truefitt & Hill Chatrapati Shivaji Airport Kiosk Grooms Visitors
The beauty and personal care industry can take advantage of the growing demand for travel-friendly products through the development of unique and convenient offerings.
