Category
Lifestyle
Assisted Choices
Trend cluster
Category
Retreat
Culture
Brands align with spiritual principles for Millennial appeal.
2.7
Trend score
Trend
What is the Retreat Culture trend?
Retreat Culture: Though Millennials are less likely to be involved with or motivated by religion, many continue to express an interest in spirituality, meditation and holistic wellness. As a result, brands are offering experiences that closely mimic the religious or spiritual "retreat," whilst continuing to align with modern-day interests, such as social media or entertainment. By combining community-oriented values with the often solitary activities favored by Millennials, brands create a hybrid experience that promotes self-care and wellness in an accessible way.
Trend themes
Themes within the Retreat Culture trend
Three behaviours holding the trend together01
Spiritual retreats
Brands are offering experiences that closely mimic the religious or spiritual 'retreat,' promoting self-care and wellness in an accessible way.
02
Theme-specific retreats
Unique retreat programs offer a focused and personalized approach to wellness, such as outdoor writing retreats or television-themed retreats.
03
Holistic wellness
Retreats offer a variety of activities that address mental, physical, and emotional wellness, such as stress-reducing getaways and rejuvenating yoga retreats.
Industry implications
What the Retreat Culture trend means for industry
Where the trend changes the playbookFor
Wellness industry
The wellness industry is expanding to offer various forms of retreats for people seeking an alternative way to care for themselves.
For
Travel industry
Travel agencies are partnering with wellness and mindfulness businesses to promote unique retreat experiences for customers searching for purposeful vacations.
For
Technology industry
Technology companies are sponsoring unique retreat experiences, such as the Samsung-sponsored binge-watching retreat, to entice consumers to their products while promoting mindfulness and self-care.
Workshop question
On a holistic level, design a new strategy that would reach the demographic of consumers most concerned with their own wellbeing.
Trend signals
Trend signals for Retreat Culture
Trend score 2.7 out of 10, from popularity 42%, activity 31%, freshness 8%.
Popularity42%
Activity31%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Retreat Culture trend
6 featured examples from Jul 21, 2015 to Sep 13, 2016CategoryMarketing
Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
Creating specialized retreats and grants for binge-watching enthusiasts within the entertainment industry.
CategoryMarketing
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Innovating beauty and wellness products and services that cater to the mindful living trend.
CategoryLifestyle
Rejuvenating Yoga Retreats
The Travel Yogi Service is Ideal For Solo Women Travelers
Creating partnerships with yoga instructors and ensuring safe retreat locations can lead to disruptive changes in the wellness retreat industry.
CategoryWorld
Outdoor Writing Retreats
The Wilder Running and Writing Retreat Emphasizes Fitness and Creativity
The travel and tourism industry can capitalize on the wellness tourism trend by offering specialized retreat packages that combine fitness, creativity, and a sense of community.
CategorySocial Good
Productive Halal Retreats
This Halal Travel Service Combines Travel With Spiritual Growth
The travel and tourism industry can cater to the growing demand for halal travel services by offering specialized packages and experiences to Muslim travelers.
CategoryLifestyle
Stress-Reducing Getaways
The Stress Re-Set Retreat Helps Women Tackle the Cycle of Burnout
Health and wellness providers, including nutritionists and physical therapists, can benefit from partnering with retreat organizers, such as The Body Retreat, to offer holistic he…
