Consumers turn to decadent products to customize at-home coffee
Implications - The health and wellness movement has widely influenced daily rituals and routine purchasing decisions, leading many consumers to replace store-bought coffee with at-home alternatives. However, still accustomed to the indulgent flavors offered by cafes and restaurants, consumers are now turning to additives to upscale and customize their beverages. Ultimately, consumers are looking to recreate the indulgences of out-of-home consumption in a way that offers them more control.
Workshop Question - What could you change -- not add -- about your product or service to make it seem more premium?
Trend Themes
1. Decadent Customization - Consumers are looking to recreate indulgent out-of-home consumption through at-home coffee customization.
2. New Ways to Consume Honey - Honey pearls are a new concept for minimizing mess and improving portability.
3. Creative Coffee Toppings - Innovative coffee toppings like flavored syrups and decorative sprinkles offer personalized and aesthetic touches.
Industry Implications
1. Food and Beverage - New and inventive ways to customize and enhance food and beverage products represent disruptive opportunities in the food and beverage industry.
2. Home Appliance - Manufacturers of home appliances and kitchenware can capitalize on the trend towards personalized and artisanal coffee-making with new products that cater to at-home customization and embellishment.
3. Luxury Consumables - The edible gold sprinkles represent an opportunity for luxury consumables, as they provide a unique and visually stunning way for consumers to elevate everyday items.
