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Potentialism 2.0

The Boomer generation is living life to the fullest through digitization

Implications - It's no secret that retirement looks nothing like it did in the past, as Boomers seek ways to reach and realize their full potential to compensate for sacrifices made in adulthood. The new iteration of potentialism, however, is rooted specifically in digitization and the measurement of the Boomers' second lives. This tech addition to the second life movement points to a need to share and "catch up," revealing a trait typically associated with Millennials: the need for peer approval.
Workshop Question - How can your brand align with this growing desire for "second lives" among Boomers?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 47 Examples:
125,524 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Guided Meditation Apps
Guided Meditation Apps
Ananda Helps Improve Users' Mindfulness and Well-Being
Ananda is a guided meditation app that boasts a simple and user-friendly interface. Ideal for users of all ages, the platform is proven to boost mindfulness while making one feel calm and centered.... MORE
Competitive Brain-Boosting Apps
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
‘Fit Brains Trainer’ is a mobile application that is specially designed for older adults who are trying to keep their mind sharp. In recent years, many boomers have shown an interest in... MORE
Aging Brain Health Clubs
Aging Brain Health Clubs
vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
vibrantBrains is an innovative fitness club located in San Francisco that is focused on improving and maintaining baby boomer brain health. Modeled like a regular fitness club, vibrantBrains offers... MORE
Boomer Matchmaking Apps
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
While matchmaking apps like Tinder target younger millennials, Stitch is designed to encourage connections between aging boomers who are looking for love. Described as “Tinder for the oldies,&#... MORE
Ex-Hippie Mindfulness Apps
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Dharma Seed is an organization that hosts inspirational keynotes by the world’s most respected spiritual healers and meditation experts. Its mobile app lets users stream mindfulness keynotes... MORE
play_circle_filled Familial Communication Apps
Familial Communication Apps
The Life360 Platform Lets Families Communicate Anywhere in the World
Compatible with iOS, Android and Windows operating systems, Life360 is a simple communication app that lets families connect anywhere in the world. Offering a ‘Complete Awareness Package,’... MORE
Grandparent Discount Apps
Grandparent Discount Apps
The Grand Deals App Helps Boomers and Seniors Access Discounts
Grand Deals is an innovative app, developed by the American Grandparents Association, that is designed to make it easier than ever for seniors to access their member benefits in one convenient... MORE

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Zen Guided Meditation Uses Quotes and Sounds to Help Induce Slumber
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Small Business Discount Apps
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Sustainable Retail Apps
Sustainable Retail Apps
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Self-Pricing Retail Apps
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Boomer Tech Workshops
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Memory Loss-Prevention Apps
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The 'CogniFit' App is a Personalized Brain Training Program
Educational News Apps
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Educational Scientific Apps
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'The Earth' by Tinybob is a Fun and Interactive App for Kids
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Workplace Meditation Apps
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Anxiety-Alleviating Apps
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Doctor-Published Photo Apps
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The Headspace App Uses a 10 Day Program to Teach Users Mindfulness Basics
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The WarBot App Rewards Play with Discounts
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The 'Old Economy Steve' Meme Criticizes the Lifestyle of Pre-Millennials
play_circle_filled Powerful Baby Boomer Documentaries
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The Boomer Revolution Examines the Influential 60s Generation
Educational Grocery Apps
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Walgreens Mobile Coupons Launches for the Holiday Season
In-Store Discount Apps
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The Brouha App Reminds Users of Deals the Second They Step Into the Store
Primping Boomer Photography
Primping Boomer Photography
Beauty and Wisdom by Robbie Kaye Captures the Age-Old Feminine Ritual
Boomer Hand-Held Workouts
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Encourage the Elderly to Exercise with these el:Dudy Exercise Sticks
Educational iPad Apps
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Intro to Letters by Montessorium Makes Learning Fun