Potentialism 2.0

The Boomer generation is living life to the fullest through digitization

Implications - It's no secret that retirement looks nothing like it did in the past, as Boomers seek ways to reach and realize their full potential to compensate for sacrifices made in adulthood. The new iteration of potentialism, however, is rooted specifically in digitization and the measurement of the Boomers' second lives. This tech addition to the second life movement points to a need to share and "catch up," revealing a trait typically associated with Millennials: the need for peer approval.
SCORE 4.9
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96,536 Total Clicks
Mar 15 - Aug 16
This Year and Mild
TechLife-StagesBoomers
Featured Examples
Guided Meditation Apps - Ananda Helps Improve Users' Mindfulness and Well-Being
SCORE 6.6
This Year and Warm 459 Clicks Pub: Aug 19, 16
Guided Meditation Apps
Ananda Helps Improve Users' Mindfulness and Well-Being
Ananda is a guided meditation app that boasts a simple and user-friendly interface. Ideal for users of all ages, the platform is proven to boost mindfulness while making one feel calm and centered.... [More]
Competitive Brain-Boosting Apps - The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
SCORE 4.8
Average 370 Clicks Pub: Nov 20, 15
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
‘Fit Brains Trainer’ is a mobile application that is specially designed for older adults who are trying to keep their mind sharp. In recent years, many boomers have shown an interest in... [More]
Aging Brain Health Clubs - vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
SCORE 3.8
Mild 604 Clicks Pub: Mar 24, 15
Aging Brain Health Clubs
vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
vibrantBrains is an innovative fitness club located in San Francisco that is focused on improving and maintaining baby boomer brain health. Modeled like a regular fitness club, vibrantBrains offers... [More]
Boomer Matchmaking Apps - Dating App Stitch is Described as Tinder for the Oldies
SCORE 4.1
Average 556 Clicks Pub: Nov 25, 15
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
While matchmaking apps like Tinder target younger millennials, Stitch is designed to encourage connections between aging boomers who are looking for love. Described as “Tinder for the oldies,&#... [More]
Ex-Hippie Mindfulness Apps - Dharma Seed Offers Guidance from and for Boomers
SCORE 3.4
Mild 195 Clicks Pub: Nov 25, 15
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Dharma Seed is an organization that hosts inspirational keynotes by the world’s most respected spiritual healers and meditation experts. Its mobile app lets users stream mindfulness keynotes... [More]
Familial Communication Apps - The Life360 Platform Lets Families Communicate Anywhere in the World
SCORE 3.2
Mild 75 Clicks Pub: Nov 25, 15
Familial Communication Apps
The Life360 Platform Lets Families Communicate Anywhere in the World
Compatible with iOS, Android and Windows operating systems, Life360 is a simple communication app that lets families connect anywhere in the world. Offering a ‘Complete Awareness Package,’... [More]
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