The Boomer generation is living life to the fullest through digitization
Implications - It's no secret that retirement looks nothing like it did in the past, as Boomers seek ways to reach and realize their full potential to compensate for sacrifices made in adulthood. The new iteration of potentialism, however, is rooted specifically in digitization and the measurement of the Boomers' second lives. This tech addition to the second life movement points to a need to share and "catch up," revealing a trait typically associated with Millennials: the need for peer approval.
Workshop Question - How can your brand align with this growing desire for "second lives" among Boomers?
Trend Themes
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Boomer Brain Health — As boomers age, there is a growing need for brain fitness clubs and competitive brain-boosting apps that use gamification to maintain boomer brain health.
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Familial Communication Apps — With the popularity of family-focused apps like Life360, there is a need for platforms that serve as communication hubs for families, offering users features like live mapping technology to give parents peace of mind during instances when they're unable to reach those close to them.
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Senior Discount Apps — As seniors become increasingly mobile-savvy, there is a growing need for apps like Grand Deals that make it easier for boomers and senior citizens to take advantage of deals and discounts available to them- being offered in a mobile platform.
Industry Implications
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Fitness Industry — The fitness industry is responding to the growing need for brain fitness clubs and guided meditation apps dedicated to maintain the brain health of aging boomers.
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Technology Industry — The technology industry is offering familial communication apps, like Life 360 that have features targeted at families and offering functions like live mapping technology and messages.
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E-commerce Industry — E-commerce Industry platforms are responding to the need for senior discount apps like Grand Deals that offer seniors the ease and convenience of accessing their member benefits in one convenient location.
7 Featured, 46 Examples:
155,467 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
