Trend cluster
Category

Virtual
Enterprise

Virtual and augmented reality are becoming integral to enterprise.

Affordable AR HeadsetsAR Management ProgramsVirtual Reality HospitalsRailway Recruiting Simulators

Trend

What is the Virtual Enterprise trend?

Virtual Enterprise: Virtual and augmented reality continue to evolve from having gaming and entertainment functions to business applications. Showing off their versatility, these technologies are transforming recruitment, training and even day-to-day processes in the workplace. Early adopters of this technology emphasize the ways the employment landscape is changing to become more automated and efficient in its approach.

Trend themes

Themes within the Virtual Enterprise trend

Three behaviours holding the trend together
01

Virtual and Augmented Reality Training

Businesses are adopting virtual and augmented reality for employee training programs.

02

Affordable Augmented Reality Headsets

Asus is entering the augmented reality headset market with an affordable headset, providing consumers and businesses with an option for incorporating AR into their daily routines.

03

Augmented Reality Applications for Management Training

As augmented reality technology continues to evolve, Zurich Insurance showcases its implementation as a large-scale coaching program for management training.

Industry implications

What the Virtual Enterprise trend means for industry

Where the trend changes the playbook
For

Healthcare Industry

Opportunities for innovation exist in the healthcare industry for the integration of virtual reality technology to provide more realistic medical training.

For

Transportation Industry

Virtual reality technology is being integrated into employee training programs for the transportation industry to provide new hires with a more realistic and in-depth experience.

For

Insurance Industry

Augmented reality applications being developed by companies such as Zurich Insurance show potential for innovative training programs within the insurance industry.

Workshop question

What's an area that your business can incorporate immersive experiences?

Trend signals

Trend signals for Virtual Enterprise

Trend score 4.6 out of 10, from popularity 66%, activity 63%, freshness 8%.

Popularity66%
Activity63%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific