This year, the online marketplace Not On The High Street launched a Christmas tour that traveled the nation and celebrated with festive trees made from light boxes.
The last day of the tour happened on 'Colour Saturday,' meant to expose the the chaos and mass consumption that many retailers promote during Black Friday. Rather than celebrating the day with sales, Not On The High Street's efforts included sharing colorful moments with each city as a celebration of creativity, craftsmanship, community and innovation.
While there are many retailers and shoppers who get swept up in the madness of Black Friday and Cyber Monday, there are also plenty of companies and consumers who are now beginning to taking a stance against the holiday and what it stands for.
What Makes This Trend Stand Out
- Anti-black-friday Movement
- Companies and consumers are taking a stance against Black Friday and seeking alternative ways to celebrate the holiday season.
- Experiential Marketing for the Holidays
- More companies are launching holiday tours and events that focus on creating meaningful experiences for customers rather than just promoting sales.
- Community-centered Celebrations
- Not On The High Street's Christmas tour celebrated creativity, craftsmanship, and community as an alternative way to celebrate the holiday season.
Sectors Adopting This
- Retail
- Retailers are looking for new ways to approach the holiday shopping season in response to shifts in consumer values.
- Tourism
- Tourism companies can tap into the trend of experiential marketing for the holidays by offering special seasonal tours and events.
- Event Planning
- Event planners can incorporate the trend of community-centered celebrations to create unique and meaningful holiday experiences for their clients.
