Category
Lifestyle
Festive Fusions
Trend cluster
Category
Customized
Sweet
Alternative sweeteners turn to familiar flavors for approachability.
1.6
Trend score
Trend
What is the Customized Sweet trend?
Customized Sweet: Natural, plant-based and diet-friendly sweetener options are becoming more accessible through familiar flavoring options, which also provide an extra layer of customization for both at-home or on-the-go beverages. Familiarity in flavor paired with health amounts to a winning combination when it comes to consumers personalizing food and beverage according to both taste and dietary preferences.
Trend themes
Themes within the Customized Sweet trend
Three behaviours holding the trend together01
Natural Plant-Based Sweeteners
Plant-based sweeteners such as coconut nectar are becoming more popular due to their low glycemic index which also makes them suitable for speciality diets.
02
Monk Fruit as an Alternative Sweetener
Fruit-based sweeteners like Norbu are emerging as a healthier and guilt-free alternative to conventional sugar, with a lower calorie count and no aftertaste.
03
Low-Glycemic Natural Coffee Syrups
With an increasing demand for healthier and organic options, natural coffee syrups like Madhava are disrupting the coffee industry, providing sweetened options for consumers with dietary restrictions.
Industry implications
What the Customized Sweet trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry is rapidly integrating natural, plant-based sweeteners into their products as consumer health awareness increases.
For
Alternative and Health Foods Industry
As more people look for healthier options, the alternative and health foods industry is thriving with new sweetener options that provide the same sweetness as traditional sugar but with a lower calorie count.
For
Natural and Organic Products Industry
The natural and organic products industry is growing with low-glycemic and fruit-based sweeteners, providing consumers with a healthier and more natural alternative to conventional sugar.
Workshop question
How can you incorporate elements of familiarity with your newest offerings to ease consumers into your new approach?
Trend signals
Trend signals for Customized Sweet
Trend score 1.6 out of 10, from popularity 24%, activity 17%, freshness 8%.
Popularity24%
Activity17%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Sweet trend
7 featured examples from Jun 9, 2015 to Aug 7, 2017CategoryLifestyle
Glycemic-Friendly Coffee Sweeteners
Madhava Coffee Syrups Come in Delicious Yet Healthy Varieties
In the beverage industry, there is room for innovation in creating healthier, natural coffee sweeteners that don't compromise on taste.
CategoryLifestyle
Plant-Based Sweeteners
Biona Organic Coconut Nectar is Suitable for Vegans and is Low in Calories
Food and beverage companies could benefit from incorporating healthier sweeteners into their products and marketing them to people who are focused on health and wellness.
CategoryLifestyle
Aftertaste-Free Natural Sweeteners
Norbu Offers a Low-Calorie, Natural Sugar Alternative
Opportunity within the food and beverage industry to offer natural and low-calorie sugar alternatives without the aftertaste.
CategoryLifestyle
Natural Cocktail Syrups
'Cola Maison' is a Flavored Syrup Made for Pairing with Whisky
Opportunity for companies to develop and market premium cocktail syrups made from natural ingredients.
CategoryLifestyle
Natural Mocha Coffee Syrups
This Mocha Coffee Syrup is Made with Dave's Cold Brew Coffee
The food and beverage industry can explore more options for all-natural products and capitalize on the demand for customization in coffee.
CategoryLifestyle
Sugarless Maple Syrups
Good Good's Low-Calorie Sweetener Features Natural Sugar Replacements
Food and beverage industry can explore the production of sugarless or reduced sugar maple syrups to tap into the growing consumer demand for healthier alternatives.
CategoryLifestyle
Honey Syrup Sweeteners
Bee Local Brands Its Honey Simple Syrup as 'Honey Water'
The food and beverage industry can explore the use of natural sweeteners in their products to meet the growing consumer demand for healthier options.
