Alternative sweeteners turn to familiar flavors for approachability
Implications - Natural, plant-based and diet-friendly sweetener options are becoming more accessible through familiar flavoring options, which also provide an extra layer of customization for both at-home or on-the-go beverages. Familiarity in flavor paired with health amounts to a winning combination when it comes to consumers personalizing food and beverage according to both taste and dietary preferences.
Workshop Question - How can you incorporate elements of familiarity with your newest offerings to ease consumers into your new approach?
Trend Themes
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Natural Plant-based Sweeteners — Plant-based sweeteners such as coconut nectar are becoming more popular due to their low glycemic index which also makes them suitable for speciality diets.
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Monk Fruit as an Alternative Sweetener — Fruit-based sweeteners like Norbu are emerging as a healthier and guilt-free alternative to conventional sugar, with a lower calorie count and no aftertaste.
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Low-glycemic Natural Coffee Syrups — With an increasing demand for healthier and organic options, natural coffee syrups like Madhava are disrupting the coffee industry, providing sweetened options for consumers with dietary restrictions.
Industry Implications
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Food and Beverage Industry — The food and beverage industry is rapidly integrating natural, plant-based sweeteners into their products as consumer health awareness increases.
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Alternative and Health Foods Industry — As more people look for healthier options, the alternative and health foods industry is thriving with new sweetener options that provide the same sweetness as traditional sugar but with a lower calorie count.
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Natural and Organic Products Industry — The natural and organic products industry is growing with low-glycemic and fruit-based sweeteners, providing consumers with a healthier and more natural alternative to conventional sugar.
