Alternative sweeteners turn to familiar flavors for approachability
Implications - Natural, plant-based and diet-friendly sweetener options are becoming more accessible through familiar flavoring options, which also provide an extra layer of customization for both at-home or on-the-go beverages. Familiarity in flavor paired with health amounts to a winning combination when it comes to consumers personalizing food and beverage according to both taste and dietary preferences.
Workshop Question - How can you incorporate elements of familiarity with your newest offerings to ease consumers into your new approach?
