Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chilled
Festivity
Holiday favorites are reformatted for iced enjoyment.
2.8
Trend score
Trend
What is the Chilled Festivity trend?
Chilled Festivity: In order to cater to changing tastes towards cold beverages, retailers and manufacturers are offering iced versions of seasonal beverages. In a culture where every consumer is a connoisseur, it's important that brands continually adapt. In effect, iced holiday beverages are not about replacing tradition, but combining it with the novelty of new rituals.
Trend themes
Themes within the Chilled Festivity trend
Three behaviours holding the trend together01
Iced Seasonal Beverages
Creating iced versions of seasonal beverages is a way to cater to changing tastes towards cold beverages.
02
Superfood and Probiotic Beverages
Including superfood and probiotic ingredients in seasonal drinks is a way to offer health benefits during the indulgent holiday season.
03
Alternative Takes on Traditional Beverages
Offering unique and healthier alternatives to traditional holiday beverages is a way to cater to changing tastes and offer variety.
Industry implications
What the Chilled Festivity trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry can take note of trends in iced seasonal drinks and alternative takes on traditional beverages.
For
Health and Wellness Industry
The health and wellness industry can take note of trends in superfood and probiotic drinks during the indulgent holiday season.
For
Food and Hospitality Industry
The food and hospitality industry can take note of trends in unique and healthier alternatives to traditional holiday beverages.
Workshop question
What is one industry tradition you're engaging in, and how could you remix it to provide a fresh, new experience?
Trend signals
Trend signals for Chilled Festivity
Trend score 2.8 out of 10, from popularity 38%, activity 37%, freshness 8%.
Popularity38%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chilled Festivity trend
7 featured examples from Nov 23, 2015 to Nov 15, 2016CategoryLifestyle
Fudge Hot Chocolates
Starbucks' Newest Drink is Inspired by the Holiday Season
Innovative and unique beverage creations can help businesses stay competitive and attract customers.
CategoryLifestyle
Gingerbread-Flavored Coffee Drinks
Jimmy's is Launching a Gingerbread Iced Coffee for the Holidays
Innovating flavors and packaging in the beverage industry can help companies differentiate their products and attract new customers.
CategoryLifestyle
Seasonal Superfood Drinks
Temple Turmeric's Seasonal Drinks Encourage Health During the Holidays
Innovative companies can create new seasonal drink offerings using healing ingredients and vegan probiotics.
CategoryLifestyle
Organic Eggnog Beverages
Straus Family Creamery Remixes a Holiday Classic with Natural Flavors
The dairy industry can capitalize on the trend of organic eggnog beverages by exploring new production methods and expanding their product offerings to cater to health-conscious c…
CategoryLifestyle
Iced Eggnog Lattes
Torani's Iced Coffee Blend Features Holiday-Flavored Syrup
Coffee shops can offer seasonal menu items to attract customers looking for unique options.
CategoryLifestyle
Fruitcake-Flavored Lattes
The Starbucks Panettone Latte Was Inspired by Italian Fruitcake
Opportunity to create new food and beverage products inspired by traditional regional desserts and dishes to attract adventurous eaters.
CategoryLifestyle
Eggnog-Inspired Kefir Drinks
This Lifeway Kefir Drink Reminds of a Favorite Seasonal Beverage
The food and beverage industry can leverage the trend of seasonal kefir flavors to create innovative and appealing products for consumers.
