Holiday favorites are reformatted for iced enjoyment
Implications - In order to cater to changing tastes towards cold beverages, retailers and manufacturers are offering iced versions of seasonal beverages. In a culture where every consumer is a connoisseur, it's important that brands continually adapt. In effect, iced holiday beverages are not about replacing tradition, but combining it with the novelty of new rituals.
Workshop Question - What is one industry tradition you're engaging in, and how could you remix it to provide a fresh, new experience?
Trend Themes
-
Iced Seasonal Beverages — Creating iced versions of seasonal beverages is a way to cater to changing tastes towards cold beverages.
-
Superfood and Probiotic Beverages — Including superfood and probiotic ingredients in seasonal drinks is a way to offer health benefits during the indulgent holiday season.
-
Alternative Takes on Traditional Beverages — Offering unique and healthier alternatives to traditional holiday beverages is a way to cater to changing tastes and offer variety.
Industry Implications
-
Beverage Industry — The beverage industry can take note of trends in iced seasonal drinks and alternative takes on traditional beverages.
-
Health and Wellness Industry — The health and wellness industry can take note of trends in superfood and probiotic drinks during the indulgent holiday season.
-
Food and Hospitality Industry — The food and hospitality industry can take note of trends in unique and healthier alternatives to traditional holiday beverages.
