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Calorie-Conscious Cold Brews

The Califia Farms Black & White Offers a Dairy-Free Cold Brew Coffee

— July 31, 2016 — Lifestyle
The Califia Farms Black & White blend is a dairy-free cold brew coffee designed to be a healthy alternative for consumers seeking something more wholesome and calorie-conscious caffeinated beverage. The drink contains nut-based replacements for dairy products and is served ready to drink with a premixed base.

The drink is called the Black & White because it already incorporates the cream element of a coffee drink pre-mixed into the cold brew. However, rather than cream the beverage opts for natural almond milk and a unsweetened base. The drink is vegan certified and naturally sweet thanks to the almond milk. The use of natural ingredients also renders the chilled coffee low in calories. The pre-packaged design allows consumers to take the drink to go, and enjoy cold brew coffee without having to wait for it to steep.
Trend Themes
1. Healthy Coffee Alternatives - This trend highlights the opportunity for companies to create healthy alternatives to classic coffee beverages by using natural, low calorie ingredients like almond milk instead of dairy.
2. Convenient Cold Brew - This trend showcases the opportunity to create pre-packaged and ready-to-drink cold brew coffee that allows consumers to enjoy the beverage on-the-go, providing convenience and accessibility.
3. Vegan & Dairy-free Options - This trend emphasizes the opportunity for companies to cater to the growing demand for vegan and dairy-free alternatives to coffee beverages.
Industry Implications
1. Coffee and Beverage Industry - The coffee and beverage industry can take advantage of these trends by developing and marketing new products that meet the needs of consumers seeking healthier, more convenient and vegan options.
2. Plant-based Food Industry - The plant-based food industry can benefit from these trends by focusing on almond and other nut-based products as alternatives to dairy milk in coffee beverages.
3. Retail Industry - The retail industry can take advantage of this trend by offering pre-packaged, ready-to-drink cold brew beverages in stores and creating partnerships with coffee and beverage companies to provide their products on-the-go.
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