Category
Fashion
Engineered Layers
Trend cluster
Category
Preventative
Styling
Brands develop styling products that also promote hair health.
3.5
Trend score
Trend
What is the Preventative Styling trend?
Preventative Styling: As consumers grow concerned about the long-term effects of each product in their beauty regimen, many individuals are turning to preventative styling products that serve to change the texture of one's hair as well as provide anti-aging benefits. Such multifaceted products act as both short-term hair styling tools as well as long-term investments in hair health. This progression toward proactive styling products speaks to the overall pattern of consumers fixating on both the formula and inevitable long-term effects of beauty maintenance on the body.
Trend themes
Themes within the Preventative Styling trend
Three behaviours holding the trend together01
Preventative Styling
Consumers are looking for beauty products that also promote long-term health.
02
Organic Hair Care Products
Consumers are looking for hair products that use all-natural, organic ingredients.
03
Multifunctional Grooming Products
Consumers are looking for grooming products that serve more than one purpose.
Industry implications
What the Preventative Styling trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry can develop a range of preventative styling products that promote long-term health.
For
Organic Cosmetics Industry
The organic cosmetics industry can create hair care products that are made using natural, organic ingredients.
For
Grooming Industry
The grooming industry can develop multifunctional products that serve multiple purposes and simplify the grooming routine.
Workshop question
How do your products or services fit in with the long-term needs of your customers?
Trend signals
Trend signals for Preventative Styling
Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%.
Popularity57%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Preventative Styling trend
7 featured examples from Jul 22, 2015 to Jul 15, 2016CategoryFashion
Hair Loss-Preventing Cosmetics
Patricks Styling Products Help Stimulate the Growth of New Hair
Companies in the cosmetics industry can develop hair growth-boosting products infused with special compounds.
CategoryFashion
Health-Promoting Hair Serums
The Dr Dennis Gross Anti-Aging Scalp Serum is a Preventative Product
There is an opportunity for hair care brands to create products that cater to the increasing demand for preventative styling products that promote the health of the scalp and hair.
CategoryFashion
Gentleman-Targeting Hair Products
The Jack Black Hair Care Line is Made Using Natural Ingredients
The men's grooming industry can explore new opportunities by offering premium quality, natural, and personalized grooming products.
CategoryFashion
Organic Beard Washes
This All-Natural Beard Shampoo Uses Essential Oils to Ensure Proper Care
There is a growing demand for all-natural and organic beauty and personal care products with added benefits.
CategoryFashion
Perfumed Beard Serums
The Mr. Burberry Beard Oil Offers a Cologne and Conditioning Product in One
Beauty and personal care industry can capitalize on the growing demand for multifunctional grooming products with innovative formulations.
CategoryFashion
Homemade Brow Growth Serums
This Brow Thickening Gel is Made Using Essential Oils
The beauty and personal care industry will continue to be disrupted by homemade and plant-based beauty solutions as consumers seek natural alternatives to chemical-based products.
CategoryFashion
Nourishing Hair Elixirs
Plantfolk Apothecary's Hair Oil Nourishes and Heals Tresses
The organic cosmetics industry can seize disruptive innovation opportunities by creating plant-based hair care products without artificial additives.
