Brands use oceanic imagery to illustrate freshness and sustainability
Implications - As the average consumer grows more attuned to the quality and cultivation methods of seafood products, brands are using maritime imagery to communicate a sense of freshness. Similar to the artisan branding movement, seafood packaging often employs materials that recall the product's natural origins, such as the brown paper used to wrap fresh fish at a seaside market. Overall, this progression represents the quickly evolving values of consumers and their expectation to see these new values reflected in their products.
Workshop Question — What signals can you leverage to indicate transparency and authenticity in your branding?