Brands use oceanic imagery to illustrate freshness and sustainability
Implications - As the average consumer grows more attuned to the quality and cultivation methods of seafood products, brands are using maritime imagery to communicate a sense of freshness. Similar to the artisan branding movement, seafood packaging often employs materials that recall the product's natural origins, such as the brown paper used to wrap fresh fish at a seaside market. Overall, this progression represents the quickly evolving values of consumers and their expectation to see these new values reflected in their products.
Workshop Question - What signals can you leverage to indicate transparency and authenticity in your branding?
Trend Themes
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Marine-themed Packaging — Brands are incorporating oceanic imagery into their packaging to depict the freshness and sustainability of seafood products.
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Marine-inspired Interior Design — Restaurants and shops are utilizing intricate design details and maritime-themed elements to create a visually bold and inviting environment for their customers.
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Coastal-style Graphics — Visual identities featuring bright, bold, coastal-style graphics are being used by restaurants and seafood companies to create a distinctive brand that connects with the consumer.
Industry Implications
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Food Packaging — Businesses can innovate with eco-friendly, ocean-themed packaging solutions for seafood products.
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Interior Design — Design firms can offer custom design solutions for seafood restaurants and shops that use maritime themes and elements to create a unique and inviting ambiance.
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Visual Branding — Brand design agencies can develop coastal-themed graphic designs to create distinctive logos, packaging, and promotional materials for seafood companies.
