Category
Tech
Embedded Intelligence
Trend cluster
Category
Projected
Presentation
Business tech tools enable immersive content displays for greater enagement.
3.5
Trend score
Trend
What is the Projected Presentation trend?
Projected Presentation: Business presentations are moving away from one-dimensional presentations towards immersive, tech-enabled projections. Displaying content in an engaging, virtual manner suits the techification of society. More specifically, this approach is best for the Millennial generation, which appreciates all things augmented.
Trend themes
Themes within the Projected Presentation trend
Three behaviours holding the trend together01
Immersion Projection
Immersive projectors enhance engagement and provide a new way to present and experience content.
02
Virtual Reality Projection
Virtual reality projectors provide an immersive 3D experience, opening new doors for entertainment and business presentations.
03
Touchscreen Projection
Projecting touchscreens onto any surface transforms the way businesses and educational institutions present information.
Industry implications
What the Projected Presentation trend means for industry
Where the trend changes the playbookFor
Technology
The use of advanced technology enhances the way content is presented by transforming it into immersive and engaging experiences.
For
Entertainment
Immersion and virtual reality technology can revolutionize the entertainment industry by providing unique experiences for consumers.
For
Business
Technical advancements in projection technology can provide exciting new opportunities for businesses to enhance their presentations and increase engagement.
Workshop question
How can you leverage multisensation to increase engagement around product education?
Trend signals
Trend signals for Projected Presentation
Trend score 3.5 out of 10, from popularity 66%, activity 31%, freshness 8%.
Popularity66%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Projected Presentation trend
4 featured examples from Apr 9, 2014 to Nov 17, 2015CategoryTech
Immersive VR Projectors
Immersis Creates a 180 Degree Viewing Experience for Users
Immersive VR projectors can help create more immersive and interactive experiences in the entertainment industry, from movies to gaming.
CategoryTech
Projector-Integrated Smartphones
The MagicOn Ayane Phone Can Project Images and Videos onto Walls
The integration of pico projectors into smartphones creates opportunities for innovation in the consumer electronics industry.
CategoryTech
Projected Touchscreen Systems
Ubi Interactive's J2GO System Turns Any Surface into a Touchscreen
Ubi Interactive's touchscreens can be used in digital signage applications, providing a unique and interactive way to engage with customers.
CategoryTech
Smart City Projections
Here Translates Big Data Through 3D Mapping Tools
The use of spatial branding techniques to create immersive experiences and connect with audiences in physical spaces.
