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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,421 more

Dual-Purpose Infancy

Infant care products evolve to offer dual-purpose capabilities

Implications - Appealing to the on-the-go parent, brands are offering infant products with multi-functional capabilities for heightened convenience. Offering hybrid devices and clothing that double as monitoring tools, these products reflect a need a for more adaptable forms of care.
Workshop Question - How could you hybridize your brand's offering to appeal to multiple aspects of your target consumer's lifestyle?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
313,530 Total Clicks
Date Range:
May 15 — Aug 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hands-Free Breastfeeding Lamps
Hands-Free Breastfeeding Lamps
The Angel Ring Can Be Worn Around a Parent's Arm
The Angel Ring is an illuminated standalone halo-shaped device that’s conveniently designed to help new moms breastfeed their children. The design is dual-purposed, serving as a thermometer... MORE
Baby Smart Socks (UPDATE)
Baby Smart Socks (UPDATE)
Owlet Introduces a Comfortable Wearable to Track a Baby's Health
Owlet’s baby smart sock is a piece of wearable tech that helps new parents keep in touch with their newborn’s health. Although it was originally announced a couple years ago, the monitor... MORE
Smart Baby Onesies
Smart Baby Onesies
The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps
The Mimo Baby is a wearable smart baby monitor that doesn’t just alert you when your little one is crying or otherwise uncomfortable, but also lets you collect and assess real-time insights... MORE
Infant Oral Wipes
Infant Oral Wipes
Jack N' Jill Makes a Baby Wipe Specifically for Gums and Teeth
Baby wipes have been a staple of parents’ infant care bags for years, but Jack N’ Jill makes a wipes of a different kind for young infants. Rather than making wipes that are suited to... MORE
Multitasking Nursery Accessories
Multitasking Nursery Accessories
The Serenity Star is a Hybrid Night Light, Sleep Aid and Clock
With so many nursery accessories on the market, new parents can feel easily overwhelmed when choosing a baby sleep aid system. The Serenity Star is an ingenious multitasking feeding and sleep system... MORE
Weight-Monitoring High Chairs
Weight-Monitoring High Chairs
This Adjustable High Chair Features an App-Connected Built-in Scale
Smart Froc is an adjustable high chair that allows parents to easily and consistently measure their baby or toddler’s weights to ensure that they are healthy. It’s difficult to get a... MORE
Dual-Purpose Cuddling Toys
Dual-Purpose Cuddling Toys
The Babyera Cuddling Toy Blanket Provides a Two-in-One Design
It’s often that children have a favorite blanket and a favorite stuffed animal, so the Babyera Cuddling Toy Blanket is designed to merge the two together. Available now for preorder on... MORE
Digestive Defense Supplements
Digestive Defense Supplements
Blackmores' Probiotics+ Eczema Relief is a Dual-Purpose Supplement
Blackmores’ Probiotics+ Eczema Relief is a product that boasts a dual-action formula that is loaded with 20 billion bacteria and a prebiotic to reduce some of the symptoms that are associated... MORE

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Related Examples

Immune-Boosting Skincare Systems
Immune-Boosting Skincare Systems
LaFlore's Skincare Trio Strengthens One's Immunity and Flora
Microbe-Balancing Skincare Sprays
Microbe-Balancing Skincare Sprays
This Trio of All-Natural Topical Probiotic Sprays Soothe Skin
Topical Probiotic Treatments
Topical Probiotic Treatments
The Beauty Chef's Skin Refiner Exfoliates, Hydrates & Boosts Collagen
Calming Skincare Supplements
Calming Skincare Supplements
Ethical Nutrients' Eczema Shield Soothes Inflamed, Irritated Skin
Vitamin-Packed Probiotic Smoothies
Vitamin-Packed Probiotic Smoothies
Olly's Smoothie Powder Mix Contains a Meal's Worth of Vitamins
Beautifying Probiotic Capsules
Beautifying Probiotic Capsules
HUM Nutrition's 'Gut Instinct' Supports One's Skin and Health
Probiotic Pet Supplements
Probiotic Pet Supplements
Isle of Dogs' 'Daily Fix' is a Nutritional Probiotic Supplement
Probiotic Sugar-Free Lollipops
Probiotic Sugar-Free Lollipops
Dr. John's THRIVE+ Lollipops Feature Two Billion CFUs
Palm Tree Packaging
Palm Tree Packaging
This Coconut Yoghurt Brand Got an Endearing Illustrated Makeover
Mother-Connecting Friendship Apps
Mother-Connecting Friendship Apps
The Peanut App is Helping Moms Find Like-Minded Friends
Health-Centric Baby Accessories
Health-Centric Baby Accessories
Smilo's Baby Products Were Designed by Dentists and Engineers
Contoured Animal Infant Pillows
Contoured Animal Infant Pillows
The Rainbow Fox Elephant Plush Animal Pillow is for Newborn Naps
Portable Baby Monitoring Cameras
Portable Baby Monitoring Cameras
The 'TOTOKAN' Wireless Baby Monitor Keeps an Eye on Youngsters
Discreet Baby Monitors
Discreet Baby Monitors
This Device Warns Parents If Their Baby Experiences an Irregular Heart Beat
Rainbow Pajama Collections
Rainbow Pajama Collections
Lisa Frank's Pajama Collection for Target is Bold and Bright
Motherhood Advice Apps
Motherhood Advice Apps
This App for New Mothers Connects Breastfeeding Moms with Specialists
Pod-Encased Woodland Toys
Pod-Encased Woodland Toys
Golden Bear's Bush Baby Range Pairs with 'Bush Baby World' Webisodes
Cardboard Baby Cribs
Cardboard Baby Cribs
This Flatpack Baby Crib Saves Space and Could Help Save the Environment
Bald Head Wipes
Bald Head Wipes
'Bee Bald's Refreshing Wipes are Designed for Faces and Bald Heads
Instant Tanning Towelettes
Instant Tanning Towelettes
The 'Look Good Naked' Tanning Wipes Provide Quick Color Without the Sun
Masculine Deodorizing Wipes
Masculine Deodorizing Wipes
The Niche for Men Towelettes Refresh the Face and Body While on-the-Go
Feminine Personal Wipes
Feminine Personal Wipes
SweetSpot Labs Makes 'On-The-Go Wipettes' for Women
Facial Hair Care Wipes
Facial Hair Care Wipes
Zeke's Beard Wipes are Infused with Jojoba, Coconut and Argan Oils
Portable Shower Wipes
Portable Shower Wipes
These 'Yes to Natural' Body Wipes for Men Refresh and Invigorate
Oral Care Wipes
Oral Care Wipes
SCRATCH Addresses Oral Care and Travel with Its Unique Mouth Sheets
Male-Targeted Body Wipes
Male-Targeted Body Wipes
GoodWipes Makes Body and Below-the-Belt Hygiene Wipes for Men
Exfoliating Cotton Rounds
Exfoliating Cotton Rounds
Kleenex is Expanding Beyond Facial Tissue with 'Exfoliating Cushions'
play_circle_filled Talking Toy Buttons
Talking Toy Buttons
'Pechat' Turns Playthings into Interactive Talking Toys
Cinematic Anime Bakeries
Cinematic Anime Bakeries
The Animated Kiki's Bakery is Brought to Life with a Location in Japan
Textile Butcher Concept Shops
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Aufschnitt Berlin is an Art Project Featuring Meat-Shaped Pillows
Plush Computer Wrist Rests
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The PC Character Cushions are an Adorable Ergonomic Typing Aid
Rescue Pet Plush Toys
Rescue Pet Plush Toys
Pibborafi Models Its Stuffed Animal Toys After Real Rescue Dogs
Geeky Themed Romance Bouquets
Geeky Themed Romance Bouquets
This Alternative Valentine's Day Gift Offers Toys Instead of Flowers
Smartphone-Connected Stuffed Animals
Smartphone-Connected Stuffed Animals
The Oliba Attachment Turns Any Toy into a Smart Object
Plush Bunny Backpacks
Plush Bunny Backpacks
This Chic Accessory is Modeled After a Cute Stuffed Animal
Gruesome Zombie Pillows
Gruesome Zombie Pillows
This Undead Cushions are Designed to be Cuddled
Sleep-Inducing Baby Blankets
Sleep-Inducing Baby Blankets
The HALO SleepSack is a Wearable Blanket That Encourages Infant Sleep
Disguised Diaper Totes
Disguised Diaper Totes
Nest Designs' Bags Conceal Baby Products with a Sophisticated Exterior
Soothing Infant Mats
Soothing Infant Mats
This Bedding Accessory is Comfortable and Aids in Sleep Monitoring
Multi-Functional Baby Rockers
Multi-Functional Baby Rockers
This Portable Baby Crib Doubles as a Seat and Bed Accessory
Calming Baby Projectors
Calming Baby Projectors
The Magical Firefly Soother and Projector Helps Babies Unwind Before Bed
Temperature-Controlled Onesies
Temperature-Controlled Onesies
37 Degrees' Baby Onesies Encourage Healthy Sleep Patterns
Vibrating Sleep Pads
Vibrating Sleep Pads
Lulla-Vibe's Mattress Accessory Soothes Babies to Sleep
Soothing Baby Monitors
Soothing Baby Monitors
The First Years Talk & Soothe Baby Monitor Helps Infants Fall Asleep Calmly
Knotted Sleep Sacks
Knotted Sleep Sacks
Snuggle Bugz' Merino Sleeping Bag is Made from Pure and Organic Fibers
Low-Tech Pregnancy Wristbands
Low-Tech Pregnancy Wristbands
The Kick Counting Wristband is a Wearable to Monitor Baby Kicking
Hunger-Fighting Baby Scales
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UNICEF's Fabric Baby Scale Prevents Malnutrition Before it Starts
Home-Connecting Clocks
Home-Connecting Clocks
The Lark-Wi Multitasking Smart Home Hub Acts as a Baby Monitor and More
Infant-Soothing Devices
Infant-Soothing Devices
The Gro-Hush Emits a Soft White Noise for a Baby
Duty-Delegating Baby Monitors
Duty-Delegating Baby Monitors
This Silent Baby Monitor System Consists of Vibrating Wearables
Mobile Smart Thermometers
Mobile Smart Thermometers
Wishbone Boasts a Compact and Phone-Compatible Design
Eco Baby Bottles
Eco Baby Bottles
Organickidz Features Products That Are Sustainsble and Safe for Baby
Smart Baby Monitors
Smart Baby Monitors
Withings' Baby Monitor System is Compatible With Multiple Devices
Infant Formula Machines
Infant Formula Machines
The Wyeth BabyNes Preps Infant Formula from Capsules
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Nuna's Clever High Chair Design Grows with Your Child as They Develop
Luxury Baby Boosters
Luxury Baby Boosters
Micuna's Ovo Luxury High Chair is a Special Edition Release
Versatile Baby Monitors
Versatile Baby Monitors
'Good Night Charly' is a Multipurpose Baby Monitoring Device
play_circle_filled Button-Sized Baby Monitors
Button-Sized Baby Monitors
The Monbaby Baby Monitor Button can be Attached to Your Baby's Clothes
Advanced Comforting Baby Monitors
Advanced Comforting Baby Monitors
The New HD Baby Monitor by Foscam is Modish and Practical
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The Stokke Steps System Transforms with Your Growing Child
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The SmartOne debuts at CES 2014 and Gives Parents All of the Control
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The Baby In Table is a Playful an Family-Friendly Hybrid Furnishing
Sky-High Baby Chairs
Sky-High Baby Chairs
The Bloom Fresco Chrome Chair Spins, Reclines and is Height-Adjustable
Smart Sock Baby Monitors
Smart Sock Baby Monitors
Parents Stay Informed on Infant Vitals with this Owlet Baby Care Monitor
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The Wooden Froc Chair Expands as Children Get Older
Classy Baby Boosters
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The Ovo High Chair is Designed to Grow with Your Child
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Adjustable Tripp Trapp High Chair Can Last a Lifetime
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