Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Dual-Purpose
Infancy
Infant care products evolve to offer dual-purpose capabilities.
4.8
Trend score
Trend
What is the Dual-Purpose Infancy trend?
Dual-Purpose Infancy: Appealing to the on-the-go parent, brands are offering infant products with multi-functional capabilities for heightened convenience. Offering hybrid devices and clothing that double as monitoring tools, these products reflect a need a for more adaptable forms of care.
Trend themes
Themes within the Dual-Purpose Infancy trend
Three behaviours holding the trend together01
Dual-Purpose Infant Care Products
Brands are offering infant products with multi-functional capabilities for heightened convenience, reflecting a need for more adaptable forms of care.
02
Wearable Baby Monitors
Parents can collect and assess real-time insights about their baby’s health through wearable smart baby monitors.
03
Smart Nursery Accessories
Smart nursery accessories that perform a variety of functions provide modern parents with peace of mind.
Industry implications
What the Dual-Purpose Infancy trend means for industry
Where the trend changes the playbookFor
Health Technology
The emergence of dual-purpose infant care products and wearable baby monitors is inspiring innovative companies to produce better health technology.
For
Consumer Goods
Smart nursery accessories are leading manufacturers of consumer goods to create more advanced products to meet the demands of modern parents.
For
Supplement Industry
Dual-action supplements providing multiple health benefits are becoming popular in the market with parents prioritizing preventive measures to protect their children’s health.
Workshop question
How could you hybridize your brand's offering to appeal to multiple aspects of your target consumer's lifestyle?
Trend signals
Trend signals for Dual-Purpose Infancy
Trend score 4.8 out of 10, from popularity 67%, activity 70%, freshness 8%.
Popularity67%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Dual-Purpose Infancy trend
8 featured examples from May 13, 2015 to Oct 19, 2017CategoryLifestyle
Hands-Free Breastfeeding Lamps
The Angel Ring Can Be Worn Around a Parent's Arm
Disruptive innovation opportunity: Innovate and improve breastfeeding accessories and devices for new parents.
CategoryLifestyle
Baby Smart Socks (UPDATE)
Owlet Introduces a Comfortable Wearable to Track a Baby's Health
Opportunity for baby product companies to integrate wearable health monitoring technology into their offerings.
CategoryLife-Stages
Smart Baby Onesies
The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps
The Mimo Baby creates opportunities for the baby monitoring industry to develop advanced wearable solutions that provide real-time insights to parents.
CategoryLifestyle
Infant Oral Wipes
Jack N' Jill Makes a Baby Wipe Specifically for Gums and Teeth
Disruptive innovation opportunities in creating specialized oral care products for babies.
CategoryLife-Stages
Multitasking Nursery Accessories
The Serenity Star is a Hybrid Night Light, Sleep Aid and Clock
Opportunity for manufacturers in the baby products industry to create hybrid nursery accessories that simplify the lives of new parents.
CategoryLife-Stages
Weight-Monitoring High Chairs
This Adjustable High Chair Features an App-Connected Built-in Scale
Baby product industry can incorporate smart high chairs with built-in scales to offer innovative and convenient solutions for parents.
CategoryLife-Stages
Dual-Purpose Cuddling Toys
The Babyera Cuddling Toy Blanket Provides a Two-in-One Design
The toy industry can benefit from developing more dual-purpose products that provide added value and versatility for children and parents.
CategoryLifestyle
Digestive Defense Supplements
Blackmores' Probiotics+ Eczema Relief is a Dual-Purpose Supplement
Health supplement companies can explore the development of digestive defense supplements with targeted formulas.
