Pregnancy apparel meets consumer value interests via transformative styles
Implications - Heightened competition in the maternity market has been further intensified by a rising consumer interest in value. In response, maternity brands are designing transitional apparel suited to numerous pregnancy stages. Meeting several needs at once is enticing to many demographics that, by way of instant access to online deals, are hyper aware of enticing commercial offers.
Workshop Question - What added value proposition sets you apart from your competitors and how are you messaging that?