Snack bars are reinterpreted as savory meal replacements
Implications - Snackification culture continues to thrive as consumers regularly replace traditional meals with on-the-go edibles. Nutritious bars that were once considered a snack are now being reformatted to keep consumers fuller for longer, including shifting flavor profiles from sweet to savory. This shift speaks to a consumer desire for snacks to be not only healthy, but also fulfilling from a taste perspective.
Workshop Question - What is an industry standard that your brand could challenge? How?