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Savory Snackification

Snack bars are reinterpreted as savory meal replacements

Implications - Snackification culture continues to thrive as consumers regularly replace traditional meals with on-the-go edibles. Nutritious bars that were once considered a snack are now being reformatted to keep consumers fuller for longer, including shifting flavor profiles from sweet to savory. This shift speaks to a consumer desire for snacks to be not only healthy, but also fulfilling from a taste perspective.
Workshop Question - What is an industry standard that your brand could challenge? How?
4 Featured, 23 Examples:
65,248 Total Clicks
Date Range:
Nov 15 — Jan 16
Consumer Insight Topics:

Featured Examples

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