Internet culture transforms the experience of watching documentaries
Implications - Internet culture has heavily influenced the way users consume and create media, a phenomenon which extends to the genre of documentary. Not only do users have an active, often crowdsourced say in what type of content they'd like to see, they are also able to interact with the films in a more dynamic way. The Internet has successfully transformed documentary watching into a community-oriented experience.
Workshop Question - What about your brand or product encourages passive consumption from the consumer, and how can you transform it to something more dynamic and collaborative?
Trend Themes
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Crowdsourced Content Creation — The increasing involvement of online communities in the creation of documentaries and tech-related content is paving the way for companies to incorporate the ideas of their consumers and produce more engaging, user-centric content.
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Senior-engaging Campaigns — More companies should create campaigns dedicated to connecting with seniors and increasing their use of social media, a largely untapped market with immense potential for brands to build loyalty and increase sales.
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Collaborative Disability Awareness Initiatives — Brands can make a difference by creating safe spaces online for those suffering from mental illnesses or disabilities to connect with like-minded individuals and further awareness of these often-trivialized conditions.
Industry Implications
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Entertainment — The documentary community and its steady growth is an indication for potential investments and innovations from many entertainment companies.
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Telecommunications — Skype demonstrates how telecommunications applications such as video conferencing can serve as a tool for content creation and marketing campaigns, while opening up opportunities for collaborations and sponsorships.
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Social Media — Various industries can benefit from creating social media campaigns and platforms that address social issues and contribute to the betterment of society, increasing brand reputation and loyalty among consumers.
5 Featured, 43 Examples:
103,762 Total Clicks
Date Range:
May 14 — Mar 16
Trending:
Mild
Consumer Insight Topics:
