Category
Lifestyle
Festive Fusions
Trend cluster
Category
Documentary
Community
Internet culture transforms the experience of watching documentaries.
3.6
Trend score
Trend
What is the Documentary Community trend?
Documentary Community: Internet culture has heavily influenced the way users consume and create media, a phenomenon which extends to the genre of documentary. Not only do users have an active, often crowdsourced say in what type of content they'd like to see, they are also able to interact with the films in a more dynamic way. The Internet has successfully transformed documentary watching into a community-oriented experience.
Trend themes
Themes within the Documentary Community trend
Three behaviours holding the trend together01
Crowdsourced Content Creation
The increasing involvement of online communities in the creation of documentaries and tech-related content is paving the way for companies to incorporate the ideas of their consumers and produce more engaging, user-centric content.
02
Senior-Engaging Campaigns
More companies should create campaigns dedicated to connecting with seniors and increasing their use of social media, a largely untapped market with immense potential for brands to build loyalty and increase sales.
03
Collaborative Disability Awareness Initiatives
Brands can make a difference by creating safe spaces online for those suffering from mental illnesses or disabilities to connect with like-minded individuals and further awareness of these often-trivialized conditions.
Industry implications
What the Documentary Community trend means for industry
Where the trend changes the playbookFor
Entertainment
The documentary community and its steady growth is an indication for potential investments and innovations from many entertainment companies.
For
Telecommunications
Skype demonstrates how telecommunications applications such as video conferencing can serve as a tool for content creation and marketing campaigns, while opening up opportunities for collaborations and sponsorships.
For
Social Media
Various industries can benefit from creating social media campaigns and platforms that address social issues and contribute to the betterment of society, increasing brand reputation and loyalty among consumers.
Workshop question
What about your brand or product encourages passive consumption from the consumer, and how can you transform it to something more dynamic and collaborative?
Trend signals
Trend signals for Documentary Community
Trend score 3.6 out of 10, from popularity 64%, activity 35%, freshness 8%.
Popularity64%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Documentary Community trend
5 featured examples from May 28, 2014 to Mar 29, 2016CategoryPop Culture
Online Documentary Review Clubs
The Influence Film Forum is Where Documentary Lovers Unite
Film production companies and streaming platforms can collaborate with online documentary review clubs to promote and distribute documentaries.
CategoryLife-Stages
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
Opportunity to increase smartphone sales by targeting a new, previously untapped market.
CategoryTech
Webcam Chat Videos
JacksGap Skype Documentary Features Unique Users of the Communication Platform
The telecommunications industry can take advantage of the growing demand for communication platforms that offer features like video chat and virtual meetings.
CategoryTech
Crowdsourced Documentary Series
This Technology Documentary is Built On Ideas From Redditors
Social media platforms can leverage crowdsourcing to create original content and engage their communities.
CategoryLifestyle
Collaborative OCD-Awareness Initiatives
This Platform Allows Users to Share Their OCD Experiences
Mental health services can improve their offerings by creating online communities and support groups that offer empathy, judgment-free listening, and peer-to-peer connections.
