BroadbandTV, a technology company and multi-channel network based in Vancouver, Canada, is launching a music network called Opposition, which is focused on hip-hop music and culture.
Opposition will see BroadbandTV partnering with YouTube channel Twista and producers Jahlil Beats, 1500 or Nothin' and Statik Selektah. Unsurprisingly for a network that revolves around hip-hop, Opposition's brand partners will include the likes of WorldStarHipHop and All Hip Hop All The Time.
The network will focus on promoting emerging talent as well as established artists, in the hopes of creating "a strong online video presence for fans to interact."
BroadbandTV already has well over 300 million subscribers across all its YouTube networks, making it one of the largest media networks on the video website. This means the network has its finger on the pulse of media and music culture, and it will be fascinating to see how Opposition performs.
What Makes This Trend Stand Out
- Hip-hop Content Networks
- Opportunities for other genre-specific music content networks aimed at underrepresented fan niches.
- Multi-channel Minority Networks
- The creation of networks serving communities or genres that are underrepresented in the mainstream media landscape.
- Partnerships with Established Online Media Outlets
- Opportunities for media technology companies and content producers to create powerful multichannel networks in untapped niches.
Sectors Adopting This
- Music Streaming
- Opportunity for streaming services to create highly targeted verticals that cater towards specific genres or fanbases.
- Online Video Production
- Opportunities for online video producers to create highly-verticalized content networks that appeal to specific audiences.
- Media Streaming
- Potential for companies to create high-impact cross-media networks that leverage different online media channels to reach disparate communities interested in a common niche.
